What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques
Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by breaking the rules and…
ASO Monthly #80: Third-party Stores on iOS Devices, New Features on Google Play, ChromeOS Optimization, and More!
In our ASO Monthly review, Apple is to allow third-party app stores, there's a major upgrade to App Store pricing, plus new features on Google Play.
What Are App Bundles on the App Store and How Do They Work?
App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You can have up to 10…
ASO Monthly #79: Major Upgrade to App Store Pricing, Apple’s Best Apps and Games of 2022, LiveOps Becomes Promotional Content, Google Ads Data Becomes Third-Party, and More!
In our ASO Monthly review, there's a major upgrade to App Store pricing, Apple’s best apps and games of 2022, LiveOps becomes Promotional Content,…
Applying a Data Driven Approach to ASO Seasonality
Tapping into seasonality and understanding in which time periods your app receives more (or less) attention is crucial to long term planning for ASO…
ASO Monthly #78 October 2022: French Indexed in the US App Store, New Features in Play Store, Ask Apple, Today Tab Ads Rollout, and More!
In our ASO Monthly October review, French localization is now supported by the US App Store, new features in the Play Store, the Today tab roll out,…
App Not Responding and Crashing? How Poor App Health Affects Visibility and Conversion in the Google Play Store
In this article we walk through what you need to know about Android Vitals and take a deep dive into how your visibility and conversion rate are…
ASO Monthly #77 September 2022: Play Store Ratings & Reviews Update, Apple’s Far Out Event, New Apple Search Ads Placements, and more!
In our ASO Monthly September review, there are updates to Play Store ratings and reviews, news from Apple’s Far Out Event, plus new Apple Search Ads…
What are LiveOps and How to Use Them in Your Play Store App Growth Strategy?
LiveOps can help you get more exposure, and thus increase brand awareness, as well as increase audience engagement by getting users to interact with…
ASO Monthly #76 August 2022: Meta to Support CPPs, New Tab to Monitor Deep Links, Changes to Editorial Stories, and more!
In our ASO Monthly August review, Facebook have announced they will support CPPs, there's a new tab to monitor Deep Links, there are changes to…