AI & ASO
PressPlay — Drive results with fully autonomous A/B tests, directly on the app stores.
Generative AI allows PressPlay to fully automate the creation, deployment, and monitoring of A/B tests, driving more impact in every country, simultaneously. You can run it on full-auto, or supervise and augment it with your own ASO experiments and assets.
We’ll guarantee a minimum level of uplift, or you get your money back.
Case Studies
Accelerating A/B Testing with Lion Studios by AppLovin: A 20% Global Lift in Installs
With over 100 experiments in six weeks, the Found It! app saw a 20% global install lift and 600k projected annual installs with PressPlay.
How AI-Driven A/B Testing on Google Play Scaled Avakin Life’s Conversion Rates by 57% in Two Months
Explore how Lockwood Publishing used PressPlay's powerful genAI features to scale automated A/B testing and increase conversion significantly.
Phiture’s PressPlay Technology: How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months
This case study explores how automated A/B testing, powered by Generative AI, led to 12 million additional installs in just two months.
What makes PressPlay different is the pace and scale every marketer is looking for, while running experiments directly on Google Play — no fake store pages.
Pace
Since we’re looking for absolute breakout wins, PressPlay rapidly iterates through experiments and kills those that show early signs of losses.
Scale
With our unique approach, run as much as 500 concurrent experiments per app, and accelerate time-to-win.
PressPlay's Capabilities—
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Fine-tuning AI for unique brand identities and game characters
Our purpose-built generative AI models can be fine-tuned to match distinct visual styles or replicate game characters in generated assets. For Avakin Life, fine-tuning led to additional double-digit conversion rate improvements.
Localization at scale
Optimize your app’s presence for global markets with support for multiple languages and country-specific localization, ensuring maximum impact in every target market.
Experiment reporting dashboard
We dissect learnings from the market using our database of experiments to better inform what to test next.