App Store Optimization Agency

Drive organic installswith the leading ASO agency

App Store Optimization (ASO) is a marketing tactic to improve an app’s visibility in the app stores and increase its conversion rate, leading to more organic downloads.

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Managed App Store Optimization

Improve your App and Play Store rankings and drive organic installs. That’s the aim of our Managed ASO program. Our team of ASO specialists, data scientists, designers and engineers offer keyword optimization and A/B testing, insights from our scraping and keyword-tracking tools, carefully crafted experiments and monthly metrics reports. We help you increase installs, applying all we know about ASO and passing our insights onto your team.

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ASO Audit & Report

In this one-off ASO health check, we’ll run an in-depth analysis of your App and Play Store presences, highlighting your strongest opportunities for growth. We’ll provide you with a comprehensive report that includes optimized keyword metadata for your app and recommendations on getting featured, localizing and more. We’ll also share experiments to test, as well as insights into essential ASO tools and metrics.

“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”

Robert Lamvik, Head of Growth

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App Store Optimization

ASO Case Studies

Deezer

How We Helped Deezer Achieve International Growth With ASO

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Headspace

How Systematic ASO Helped Headspace Bring Meditation and Mindfulness to Over 6 Million Users

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Invoice Simple

How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple

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Phiture's PressPlay Technology

AI & ASO — 12 Million Additional Installs in 2 Months

Autonomous and native Google Play Store A/B testing, supercharged by generative AI.

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Blog

The latest from the ASO Stack

ASO Monthly #100: ASO Ebook, New Screenshot Size Requirements, App Store Search Enhancements, Third-Party Stores on iPad, Regional Age Ratings, Multiple App Updates… and more!

ASO Ebook, New Screenshot Size Requirements, App Store Search Enhancements, Third-Party Stores on iPad, Regional Age Ratings, Multiple App Updates… and more!

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ASO Monthly #99: Easier discovery with interests, New search tab placements, Android apps deletion, Play Store Collections, Launching apps automatically, Algorithm changes, … and more!

August developments in ASO: Easier discovery with interests, New search tab placements, Android apps deletion, Play Store Collections, Launching apps automatically, Algorithm changes, ... and more!

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ASO Monthly #98: Algorithm changes, Easier discovery with interests, New search tab placements, Android apps deletion, Play Store Collections, Launching apps automatically… and more!

June developments in ASO: Top Charts Making a Comeback, WWDC24 Recap, Larger Apps for iOS 18, Google Auto-launching Apps, Algorithm Updates, 2024 Apple Design Award Winners, SAP changes... and more!

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Our proud

Technology Partners

We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.