
Managed App Store Optimization
Improve your App and Play Store rankings and drive organic installs. That’s the aim of our Managed ASO program. Our team of ASO specialists, data scientists, designers and engineers offer keyword optimization and A/B testing, insights from our scraping and keyword-tracking tools, carefully crafted experiments and monthly metrics reports. We help you increase installs, applying all we know about ASO and passing our insights onto your team.

ASO Audit & Report
In this one-off ASO health check, we’ll run an in-depth analysis of your App and Play Store presences, highlighting your strongest opportunities for growth. We’ll provide you with a comprehensive report that includes optimized keyword metadata for your app and recommendations on getting featured, localizing and more. We’ll also share experiments to test, as well as insights into essential ASO tools and metrics.
“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”
Robert Lamvik, Head of Growth
Blog
The latest from the ASO Stack
ASO Monthly #83: App Store Benchmarks, Google Play Traffic Attribution Change, Microsoft Store, Android Vitals Update, and More!
In our ASO Monthly review, App Store benchmarks, Google Play traffic attribution change, Microsoft Store, Android Vitals update, and more!
Apple’s Peer Group Benchmarks Explained
Here we outline why Apple Peer Group Benchmarks for mobile growth marketers are so useful, and show you how and where to get started to use them for full strategic effect.
Introducing the ASO Stack
A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization for a good number of years and our thinking about ASO as a marketing field had evolved in three phases.
App Store Testing
Check out Replika
Replika is an App Store and Google Play Store test environment brought to you by Phiture’s ASO Team.
Replika works by directing real users to your Replika app store pages to test and understand user intent, behavior, and the likely CPI – allowing you to optimize your store listings.
App Store Optimization
ASO
Case Studies
Headspace
How Systematic ASO Helped Headspace Bring Meditation and Mindfulness to Over 6 Million Users
Invoice Simple
How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple