Web-to-App Playbook
Learn about the importance of web-to-app strategies and how you can use personalization in smart banners to drive higher engagement and conversions.
Promotional Content and In-App Event Strategies
Find out how users interact with In-App Events and Promotional Content, and align your ASO strategy accordingly.
Natural Language Processing Models White Paper
Discover how Natural Language Processing (NLP) can analyze your reviews for business insights.
ASO Stack Redux 2023
An overview of recent changes made to the ASO Stack for optimizing your app stores strategy.
App Store Peer Group Benchmarks Dashboard
Monitor key metrics across various App Store categories, enabling you to benchmark your app’s performance over time.
The Product Page Analysis Cheat Sheet
A framework for assessing store listings and providing an actionable plan for focused and beneficial experimentation.
Keyword Optimization Cycle Template
A template to effectively structure metadata keyword research, targeting, and measurement for your ASO strategy.
The Custom Product Pages (CPPs) Playbook
The complete CPP Playbook, from Custom Product Page use cases and designs, to measuring CPP performance.
Screenshot Scraper
Scrape all the screenshots of selected apps from the App Store for further analysis.
Search Impressions Calculator
Estimate the number of impressions for search terms based on Apple’s Search Popularity Score.
The Creative Playbook for Performance Marketing
A framework to channel creativity into systematic processes that ensure incremental - and scaleable - creative hits
User Acquisition Strategy Channel Checklist
Make sure you are incorporating the most essential elements into your User Acquisition strategy.
Holiday Season Checklist
Our Performance Marketing Team's checklist to ensure maximum impact for your campaigns this holiday season.
Reach Audit Framework
The Reach Audit Framework is for Growth Marketers wanting to understand their reach to ensure they’re connecting with more users and generating a bigger impact.
Phiture’s App Analysis Framework
A framework for a team-building, creative analysis of an app in order to make observations and suggest improvements.
The Subscription Stack
A comprehensive framework for mobile subscription businesses, taking in user acquisition, engagement, and retention.
BRAIN Framework
The BRAIN framework is designed to help CRM teams focus their problem solving and inspire particular user behaviours.
The Persuasion Emotion Trust Playbook
A design Playbook for building high quality user experiences that inspire users to complete desirable actions.
Taxonomy Spreadsheet
Maintain a good overview of everything you're currently tracking and the state of each data point, type of event, and so on.
Organic Growth Impact Measurement Tool
Gain insight into the impact on organic growth your marketing efforts might have, if your app has a variation in downloads between weekends or weekdays.
Experiment Card
Record campaign experiment results with our downloadable template for simple hypothesis assessment, impact, and learnings.