Phiture’s Subscription Stack is designed to help growth marketers conceptualize their subscription optimization strategy and understand the essential components of running a mobile subscription business.

As with our other stack frameworks such as the Mobile Growth Stack and ASO Stack, the Subscription Stack provides a suggested structure to assist with the planning and evaluation of growth initiatives.

Why now? It’s no secret the overwhelming trend of the past years has been for apps to move to a subscription model. We’ve been at the forefront of this trend, and today we advise some of the biggest names in the app business on how to do this, and how to further optimize existing subscription models. Along the way, we’ve acquired our own best practices for approaching subscription optimization which can be seen in the holistic Subscription Stack.

In this first of the series, we introduce the Subscription Stack and how to apply it. Subsequent articles will show in detail the importance of each layer of the Stack, and how they relate to each other. This is an evolving framework, and, as a result, we’ll be continuously updating the stack to be consistent with the latest updates and trends in the field. 

If you have feedback, questions, or would like to learn more about how we work at Phiture and how we can help your app grow, reach out to us via [email protected] 

Andy Carvell, CEO & Founder, Phiture
Alice Muir, Retention Squad Lead, Phiture