Store Optimization Services

Expand beyond the traditional app stores and reap the rewards

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Store Expansion Services

We’ll advise and execute your expansion to the Amazon Store, Microsoft Store, or Huawei App Store, helping you unlock new growth. Along the way, we’ll leverage web-to-app strategies for seamless user journeys, and ensure your app is optimized for each unique platform and for increasingly popular devices like Chromebooks.

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Trusted by global brands

Working together with Phiture brought us up to speed on mobile growth. Phiture not only provided actionable insights with immediate effect but also heavily influenced our product strategy for future growth.”

Max Müller – Managing Director

Growth Marketing

Case Studies


Increasing Headspace Retention: Healthier and Happier User Cohorts.

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Fine-tuning SoundCloud’s onboarding: Troubleshooting Segmentation Issues

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How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple

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Growth Resources

ASO Stack Redux 2023

“An overview of recent changes made to the ASO Stack for optimizing your app stores strategy.

The updated ASO Stack is more user-experience-centric, interconnected, strategically relevant, and forward-thinking, and reflects the latest updates from both Apple and Google.”

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The latest from the ASO Stack

How to Translate Survey Results into Understandable, Actionable Insights

In this article we outline how to structure your app user research and translate survey results into actionable insights for your mobile growth strategy.

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ASO Conference Series: Qualitative and Quantitative User Research to Understand Conversion Rate

Understanding the user's decision-making process when downloading specific apps is vital in order to contribute to a sustainable conversion rate uplift. This article shows how user research can help you understand why people are or aren't converting into installs.

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Technology Partners

We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.