Hi, we're Phiture.
We help apps grow.

We equip product and marketing teams with the skills and knowledge they need to grow apps – or we simply manage it for them.

Get in touch

We equip product and marketing teams with the skills and knowledge they need to grow apps – or manage it for them.

We've helped

Clue Logo Spotify Logo Headspace Logo Skyscanner Logo
Here Logo Onefootball Logo Opera Logo Kayak Logo
Soundcloud Logo Good Game Logo Stepstone Logo Vevo Logo
Idagio Logo Zenly Logo Bonial Logo Immobilien logo

Phiture is a Berlin-based mobile growth consultancy working with the teams behind top-name apps. Using our industry-acclaimed Mobile Growth Stack as a strategic framework, we offer three key services: app store optimization, user retention services and growth consulting.

Our Services

Our Services



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App Store Optimization

As a leading global ASO agency, we’ve worked with the likes of Skyscanner and Headspace under the wings of ASO lead Pablo Penny, to increase visibility and conversion rates in the App and Play Stores. We do so through a tried and tested combination of keyword optimization, experimentation, localization, reporting and automation. We’ve even shared all we know in an ASO handbook written by co-founder Moritz Daan, which has been read by ASO specialists around the world.

See our ASO services


We use smart segmentation and messaging to optimize app engagement, user retention and monetization. Led by Ed Burrows and our co-founder Andy – also a founding member of SoundCloud’s retention team - mobile CRM and marketing automation can become core assets to your business strategy, with provable return on investment.

See our Retention services

Mobile Growth Consulting

Years of expertise and optimization know-how go into our Mobile Growth Audits. We advise product and marketing teams on their biggest opportunities for growth and help them make strategic choices. Follow it up with bespoke growth consulting for a deeper level of support and assistance.

See our Consulting services

Contact us to discuss the above. Or just to say hi!


Our Thoughts

Mobile growth stack

Mobile Growth Stack

We share all we’ve learned in the Mobile Growth Stack, which we named after our industry-acclaimed framework. The blog has been read and cited by the likes of Greylock Partners and Google.

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Aso stack

ASO Stack

Our ASO Stack blog is home to frameworks and articles on strategic and practical ASO. It’s also where you’ll find our monthly digest, an overview of algorithm changes, trends and more.

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We’ve published a number of heavily cited frameworks for holistic and tactical app growth. These include the RRF Framework, the Keyword Optimization Cycle, the ASO Stack and the Mobile Growth Stack.

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Advanced ASO

Advanced ASO Book

We’ve written the industry-standard book on ASO. This 370-pager contains almost everything we know on the topic and is the most comprehensive work of its kind.

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