Who we are

Mobile Growth Experts

Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.


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experiments run per week


industry frameworks published


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Phiture's PressPlay Technology

AI & ASO — 12 Million Additional Installs in 2 Months

Autonomous and native Google Play Store A/B testing, supercharged by generative AI.

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How can we help?



We work with globally renowned clients to increase visibility and conversion rates through ASO in the App and Play Stores. See our ASO Services >

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Our performance marketing consultants use data insights to develop holistic strategies to optimize cost per acquisition and drive your ROI See our Performance Marketing Services >

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We help you refine your engagement and retention KPIs through in-depth data analysis. See our Retention / CRM Services >

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We draw on years of expertise and optimization know-how to produce Mobile Growth Audits. See our Growth Audit Services >

subscription optimization service

Optimize your acquisition, activation, conversion and retention efforts in concert to grow subscription and subscriber LTV. See our Subscription Optimization Services >

We are an

Award-Winning Consultancy

Being recognized as a leader in the mobile growth industry is something we are happily embracing. But being told doesn’t hurt. Several prestigious awards like the App Growth Awards, The Drum Awards, and the Braze Torchie Awards have acknowledged our hard work over the years and selected us as winners and finalists in various categories.

Our proud

Technology Partners

We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.

From the blogs

Ideas & News

Our publications are based on the Mobile Growth and ASO Stack frameworks. Our experts create articles around topics they are passionate about and round up the latest industry news. These help marketers, founders and growth practitioners develop and evolve their own strategies.

ASO Monthly #95: Alternative App Stores, Sideloading, App Store Connect API Changes, Google Play Criteria for Promotional Content, … and more!

March developments in ASO: iOS 17.4 brings access to alternative app stores and sideloading, App…

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Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)

Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a…

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