Mobile attribution & MMP integration
Make every growth decision on data you can trust
Reliable measurement connects your growth funnel. Phiture brings MMP, attribution, privacy and taxonomy together into one validated measurement layer, so UA, CRM, ASO and product teams can operate from the same signals instead of competing versions of the truth.
Audit & Diagnose
- SDK and event validation across iOS and Android
- Revenue and subscription mapping audits
- Channel, postback and attribution-window audits
- Root-cause analysis and a prioritized, effort-estimated remediation roadmap
MMP Migration & Integration
- Taxonomy definition (events, parameters, attributes) for your Mobile Measurement Provider (MMP) – built for scale, either for one app or a portfolio of apps
- SDK integration support and structured QA, with engineering teams directly
- Channel configuration templates and documentation
- Creation of a scalable playbook
Privacy-First Measurement
- SKAdNetwork / conversion-value schema configuration and validation
- ATT and consent flow design
- GDPR and DMA-aligned measurement architecture
- Aggregated and incrementality measurement where device-level tracking is limited by design
Activate & Scale
- Paid UA activation across Meta, Google, Apple Ads, and TikTok – only trusted measurement is established
- Unlocking MMP-sourced LTV and behavioral signals for CRM segmentation and personalization use cases
- Budget reallocation and channel-mix decisions built on validated data
- Ongoing measurement health checks as spend scales
Why Phiture?Because of our proven impact on app growth:
Phiture is trusted by leading brands worldwide — from top subscription apps to global consumer platforms.
Meditation Moments
+47%
Increase in downloads
How Meditation Moments Unlocked Growth on Apple Search Ads Using ASAi+
Wildlife Studios
168
Experiments deployed in 2 months
How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months
“Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.”
Robert Lamvik, Head of Growth
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Blog
The Latest From our Mobile Growth Stack Blog
EU Kids Act: A safer Internet for minors, a change of perspective for digital marketing
The European Commission's new EU Kids Act proposal sets strict safety-by-design rules for platforms reaching minors, introduces phased age-based access to social media, and reshapes how digital marketing can engage younger audiences.
A new AI Digital Frontier: What is coming up in the next year for AI and Digital Marketing in the EU?
Ursula von der Leyen's State of the European Union address laid out what's coming for AI regulation and digital marketing in the EU — from the AI Act's impact on app stores to the Digital Fairness Act's crackdown on dark patterns, subscriptions, and influencer marketing.
Why Acquisition, Paywall, and Lifecycle Are One Funnel (and What Breaks When You Treat Them Separately)
At the median, 94% of subscription app installs never start a trial, and roughly a third of the ones who do still don't subscribe. Most teams respond by optimizing acquisition, paywall, and lifecycle in isolation, and wonder why the overall numbers barely move. Phiture's Pierre Neau explains why acquisition, paywall, and lifecycle are one funnel, and what breaks when you treat them separately.