Maximize ROAS
with AI-Powered
Apple Search Ads

AI-based bid optimization

Keyword Prioritization

Continuously analyze and rank keywords to maximize relevance and performance.

Bid Optimization

Use advanced machine learning models to find the optimum bid for all your keywords.

Dynamic Budget Adjustments

Adapt and optimize your budgets in real time for maximum impact.

Designed for Next-Gen ASA Campaigns.

A highly adaptive,
AI-driven solution for
Apple Search Ads.

Trusted by

and many more

Case Study

Optimizing onX’ Apple Search Ads bids with AI

Achieving a 20% increase in installs, while reducing CPA by 2.2%.

Read more

What you get

Reinforcement Learning

Proprietary models dynamically adjust keyword bids based on real-time market data.

Simulated Environment for Training

A simulated auction environment (ASASim) trains the models before real-world deployment.

Dynamic Budget Adjustments

ASAi+ models competitor behavior during simulations, and supports dynamic budget adjustments.

Pre-Trained Keyword Clustering

Pre-trained keyword clusters based on historical performance for tailor-made strategies.

Data Privacy

Simulated training data ensures full anonymity, meaning none of your real data is used to train our models.

Automatic Keyword Discovery & Probing

Enhanced targeting by automatically discovering new keywords and probing them for value.

Advanced Bid Exploration

ASAi+ features bid exploration to find the optimal bids, escaping the limits of preset rules.

ASAi+ vs. Other Systems

FeatureASAi+ by PhitureOther Systems
Reinforcement Learning (RL)
Utilizes RL to dynamically adjust keyword bids based on real-time market data for optimal performance.
🟡
Uses predictive modeling or rule-based bidding.
Simulated Environment & Keyword Clustering
Employs a simulated auction environment and uses pre-trained keyword clusters for accurate training and optimization.

No campaign simulation capabilities; does not emphasize pre-trained clusters for optimization.
Dynamic Budget Adjustments & Optimization
Supports dynamic budget adjustments with automated bidding, leveraging RL to optimize budget allocation within CPA and budget targets.
🟡
Uses predictive models for budget allocation but lacks dynamic adjustment features.
Automatic Keyword Discovery & Probing
Automatically discovers and tests new keywords to enhance targeting and selection.
🟡
Offers suggested keywords but lacks automatic testing and probing features.
Adaptive Campaign Strategies
Classifies campaigns into focus states for targeted strategies and improved performance.

Does not offer campaign state analysis or adaptive campaign strategies.
Data Privacy
Trains models using data specific to the app we're working on, ensuring no data from other apps is used.
🟡
Aggregates and anonymizes data across multiple apps for model training.
Performance Reporting
Offers detailed analytics and KPI reports.

Offers detailed analytics and KPI reports.

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Got you interested?

Frequently asked questions

Yes, there is a monitoring dashboard which shows all keywords you are bidding on, with labels for “prioritized”, “paused” and “removed”.

Brand campaigns with enough impressions usually start seeing trends change around the two week mark. For other campaigns this might vary. After around four weeks, you should be seeing changes in performance.

ASAi+ is built around on “installs” as a KPI, but lower-funnel events can also be optimized towards — think: Purchase, subscription, etc. However, there needs to be sufficient data for this to work.

The reinforcement learning algorithms will pick up on these factors very quickly and adapt strategies accordingly.

The models utilize historical performance data in existing campaigns to speed up the training phase. If no data exists because the campaign is new, the model will start to explore bids and collects data on its own.