International Mother Language Day 2023 at Phiture

How does your mother language impact the way you respond to advertising? We took a look at what localization and language means to some…

What does an economic slowdown mean for mobile growth? Actionable tips for apps in a recession

In this article we show why this recession will be different for mobile apps, and offer up our expertise to suggest actionable tips for apps.

Where Data Meets Creativity: Reflections on My First Months at Phiture

Phiture’s newest copywriter looks back on the first few months of his time at the company, reflecting on his journey to Phiture, the interesting work, and a culture of success.

Next-Level Localization: Mastering the Japanese Market

Localization means more than translating — it’s understanding the intricacies of the market culturally, and for Japan, this can…

Phiture Academy: In Conversation with Our Advanced ASO Presenters

The presenters of our new Phiture Academy course, Advanced ASO, Anton Tartarynovich and Joy Staples reflect on the new course and…

The Future of Work

Phiture implemented its remote-first and flexitime work policies as early as July 2020. Now, more than two years later, let’s…

Phiture Acquires ASO Giraffe and Relaunches the ASO Tool as Replika

Phiture has acquired ASO Giraffe, now re-launched as Replika. This powerful ASO tool is an app stores test environment, for…

Standing Out from the Competition: In Conversation with Agatha Bejan and Wolfgang Peters

In this interview, Agatha Bejan, Director of CRM and Retention, and Wolfgang Peters, Director of Acquisition discuss their…