phiture frameworks

Applying Frameworks to Accelerate Mobile Growth

At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to develop…

Andrea ios 14

Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14

On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased visibility of app collections were among the revisions; however, it was…

mobile app retention andy carvell mama board

Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]

In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on mobile app retention: a mobile marketer’s primer. MAMA Boards is…

At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture

The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…

On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava

It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…

Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing

The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…

My First Month at Phiture

After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been…

The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game

Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages,…

Blayer Multiscreen In-App Messages: How Our Braze Extension Can Further Increase CRM Conversion Rates

Ever gotten a push-notification and, a few clicks or swipes later answering your preferences, found yourself returning to an app…