On Driving Employee Engagement: The Evolution of Phiture’s Company Culture
With the changing tides of the world and the workplace, we’ve decided it‘s time to revisit our company culture and launch an employee…
Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services
We are delighted to announce the promotion of our former head of growth and insights, Alex Billaud, to director of client services.
On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR was often perceived as the necessary bureaucratic branch of a…
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to…
Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14
On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…
Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]
In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…
At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture
The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…
On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava
It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…
Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing
The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…
