WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design language.
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and EU apps, the pros and cons of switching, and how to test alternative…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization,…
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app…
Mobile Marketing in 2024: Phiture’s Predictions
In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape…
A Glimpse into the Future of Mobile Growth: Welcome to Phiture’s AI Labs
Explore Phiture's AI Labs: Shaping the Future of Mobile Growth with AI. Discover AI-driven solutions and stay updated on our…
How to Create a Sub-Brand: the Design of Phiture Academy
Discover the art of designing a sub-brand that strikes the perfect balance between honoring the parent brand's style and…
Earth Day at Phiture: How Our Climate Team Inspires Change
Discover how Phiture is taking action to preserve our planet on Earth Day and every day. Learn about our sustainable initiatives…
