Apple Search Ads Explained: A Day in the Life of ASA Lead Andrea Raggi
Ever wished you could market directly to those searching for exactly what you’re offering? Apple Search Ads (ASA) is a way of doing just…
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Boosting User Engagement with In-App Messages
In-app messages are a black box for many of us. They are also a powerful channel to increase retention lifecycle metrics. In my article,…
An Evening with Mobile Movers and Shakers
Tuesday 22ⁿ ͩ October saw a diverse mix of professionals gather together at Mindspace, Berlin to learn with and from some of the sharpest minds in mobile growth. The evening, co-hosted by Phiture, Leanplum, and Amplitude, sought to demonstrate how the trio of companies form a powerful feedback loop to better inform engagement campaigns, as well as featuring insightful words from others.