How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization, and more!
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.
Mobile Marketing in 2024: Phiture’s Predictions
In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape…
A Glimpse into the Future of Mobile Growth: Welcome to Phiture’s AI Labs
Explore Phiture's AI Labs: Shaping the Future of Mobile Growth with AI. Discover AI-driven solutions and stay updated on our…
How to Create a Sub-Brand: the Design of Phiture Academy
Discover the art of designing a sub-brand that strikes the perfect balance between honoring the parent brand's style and…
Earth Day at Phiture: How Our Climate Team Inspires Change
Discover how Phiture is taking action to preserve our planet on Earth Day and every day. Learn about our sustainable initiatives…
International Mother Language Day 2023 at Phiture
How does your mother language impact the way you respond to advertising? We took a look at what localization and language means…
What does an economic slowdown mean for mobile growth? Actionable tips for apps in a recession
In this article we show why this recession will be different for mobile apps, and offer up our expertise to suggest actionable…