WWDC26 Recap: App Store and Platform Updates for Mobile Growth Teams
Apple's WWDC26 introduced Creative Assets, a new asset type in App Store Connect that lets you upload images and videos for the product…
B.Layer In-App Studio: Use Advanced In-App Messaging to Deliver Better User Experiences and Drive Conversions
Phiture’s B.Layer In-App Studio empowers teams to build modals, flows, and surveys without code. Deliver personalized experiences that drive engagement, conversions, and retention.
WWDC25: Phiture’s Take on What App Marketers Need to Know
Apple announced key updates for app marketers at WWDC25 — from keywords for Custom Product Pages to a new Liquid Glass design…
iOS External Payments Ruling: A New Path to Higher Margins?
A U.S. court ruling now allows iOS apps to offer external payments without Apple’s commission. Learn what this means for U.S. and…
How we fine-tuned PressPlay’s AI models for consistent visual assets
How fine-tuning AI models helps us create consistent visual assets for ASO testing, boosting app installs.
Relevant Updates from Apple’s WWDC 2024 — and what they mean for App Marketers
Highlights from Apple's WWDC24: Apple Intelligence, iPhone notifications on Mac, home screen and control center customization,…
Phiture Briefing on Apple’s response to the EU Digital Markets Act (DMA)
Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app…
Mobile Marketing in 2024: Phiture’s Predictions
In this blog post, we'll explore the key trends and strategies that will help you navigate the ever-changing mobile app landscape…
