On the Importance of HR in the New Normal
HR departments have journeyed some distance since the old hire and fire personnel days. Not long ago — and arguably even now — HR was…
Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to develop and publish new frameworks in the field of mobile growth; to…
Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14
On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased visibility of app collections were among the revisions; however, it was…
Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]
In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…
At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture
The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…
On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava
It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…
Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing
The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…
My First Month at Phiture
After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been…
The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game
Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages,…
