Tech Talk with Andrea Raggi: Building Effective Mobile Marketing Strategies for Life after iOS 14

On September 16th, Apple officially released iOS 14. Product page updates, autocorrection of misspelled terms, and increased…

Andy’s Mini Whiteboard Masterclass on Mobile App Retention: A Mobile Marketer’s Primer [MAMA Board]

In Edition 31 of MAMA Boards, our very own Andy Carvell, Co-Founder at Phiture, presents his mini whiteboard master class on…

At the Crossroads of Remote Work and a Central Office: How the Transition Has Improved Life at Phiture

The idea of the traditional office has been on the wane for quite some time now. Sure COVID19 has forced everyone to reconsider…

On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava

It’s a regular day at the Phiture office –– or at least regular as is permitted during COVID time. There are a handful of people…

Why You Need B.Layer, the Free Braze Extension Designed to Supercharge Your App’s Lifecycle Marketing

The freemium version of B.Layer offers unlimited usage, two templates for standard modal in-app messages, plenty of custom fonts,…

My First Month at Phiture

After taking on the role at the beginning of June, I thought it would be a good practice to offer an insight into what it’s been…

The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game

Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages,…

Blayer Multiscreen In-App Messages: How Our Braze Extension Can Further Increase CRM Conversion Rates

Ever gotten a push-notification and, a few clicks or swipes later answering your preferences, found yourself returning to an app…

AGS Virtual Summit Berlin 2020: Andy’s 10-minute session on Master Mobile App Retention

The third AGS Summit in Berlin returned last month and was virtually followed by over 500 people despite the Covid-19 crisis. The…

Forging your own Path at Phiture

Taking that leap from university to beginning a career can be a daunting prospect. After all those years of studying what happens…

Provisional Push: What is it and how will it impact your addressable audience?

Staying abreast of OS updates, particularly around key messaging channels such as push, is key to building an effective mobile…

The Who, What, and Why of Phiture’s Monthly Learning Day

With an ever-growing team across more than 20 nationalities, now more than ever, Phiture is looking to the future and encouraging…