Apple's recent proposed changes in response to the EU Commission's Digital Markets Act (DMA) mark a significant shift in its app distribution and payment processing policies.

Discover the latest additions and updates to the industry-approved framework, including Paywall Optimization, Predictive Modeling, Signal Testing and more.

This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app.

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here, in alphabetical order.

If there’s one thing that will sap the life out of any data-driven growth team, it’s failing to overcome organizational resistance to experimentation. Sadly, it’s an all-too-familiar story, that goes something like this:

Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile marketing tools, analytics advice, mobile growth news, and relevant job opportunities.

At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to develop and publish new frameworks in the field of mobile growth; to share them with the professional community and engage in discourse with our peers with a goal to cultivate mutual understanding, knowledge exchange, and to progress the work that we do as growth practitioners.

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach.

In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing engagement that might prove helpful when monitoring the usage of an app and inform growth initiatives designed to increase meaningful engagement.

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth Accounting view (discussed in Part 1) will help you understand where to focus.