Applying Frameworks to Accelerate Mobile Growth
At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to develop and publish new frameworks in the field of mobile growth; to share them with the professional community and engage in discourse with our peers with a goal to cultivate mutual understanding, knowledge exchange, and to progress the work that we do as growth practitioners.
December 8, 2020
Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy
In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach.
December 19, 2019
Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)
In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing engagement that might prove helpful when monitoring the usage of an app and inform growth initiatives designed to increase meaningful engagement.
July 18, 2019
Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention
Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth Accounting view (discussed in Part 1) will help you understand where to focus.
January 16, 2019
Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters
Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.
September 20, 2018
Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit
Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition app 8Fit.
August 6, 2018
Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV
In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers.
July 19, 2018
Increasing Retention With Push, In-App & Email [Part 1]
In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM as a lever for this improvement.
July 17, 2018
The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers
To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.
June 12, 2018
Mobile Product/Market Fit
At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply with thanks and ask them to come back when they have achieved Product/Market Fit. Our position is thus: until PMF is achieved, it’s too early to get serious about growth
January 25, 2018