mobilegrowthstacktechlayer

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers 2021 Edition

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here, in alphabetical order.

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What Kills Data-Driven Growth Teams? by Andy Carvell

What Kills Data-Driven Growth Teams?

If there’s one thing that will sap the life out of any data-driven growth team, it’s failing to overcome organizational resistance to experimentation. Sadly, it’s an all-too-familiar story, that goes something like this:

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Mobile Stack Slack Phiture Join

Join Phiture’s Mobile Growth Stack Slack Community: The Leading Network for International Mobile Growth Experts

Calling all mobile growth practitioners! Connect with marketing professionals from around the world and get the latest in mobile marketing tools, analytics advice, mobile growth news, and relevant job opportunities.

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phiture frameworks

Applying Frameworks to Accelerate Mobile Growth

At Phiture, we are strong believers in frameworks and employ them regularly in our work. It’s also a key tenet of our approach to develop and publish new frameworks in the field of mobile growth; to share them with the professional community and engage in discourse with our peers with a goal to cultivate mutual understanding, knowledge exchange, and to progress the work that we do as growth practitioners.

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Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach.

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Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing engagement that might prove helpful when monitoring the usage of an app and inform growth initiatives designed to increase meaningful engagement.

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Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth Accounting view (discussed in Part 1) will help you understand where to focus.

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Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

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Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition app 8Fit.

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Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers.

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