Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach.

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Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)

In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and analyzing engagement that might prove helpful when monitoring the usage of an app and inform growth initiatives designed to increase meaningful engagement.

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Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention

Consider the make-up of your retained users in any given period to identify the biggest opportunity. Looking at your active users in a Growth Accounting view (discussed in Part 1) will help you understand where to focus.

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Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

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Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition app 8Fit.

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Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers.

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Increasing Retention With Push, In-App & Email [Part 1]

Increasing Retention With Push, In-App & Email [Part 1]

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM as a lever for this improvement.

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The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

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Mobile Product/Market Fit

Mobile Product/Market Fit

At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply with thanks and ask them to come back when they have achieved Product/Market Fit. Our position is thus: until PMF is achieved, it’s too early to get serious about growth

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Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current initiative(s). In my experience, this comes down to one question, which should be answered for each ongoing growth experiment on a weekly basis: Scale, Iterate, or Kill?

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