Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over— leveraging audiences, ad networks, budgets, and ad creatives. Yet it can be daunting to spend thousands on acquiring new users without knowing a certain outcome.

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Building Apps for Mobile Growth- Tech Layer Choices

Building Apps for Mobile Growth: Tech Layer Choices

Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration of tools will definitely inhibit what a growth team can do, instead sowing confusion and frustration within the organization.

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rff framework for building impactful notifications

RRF: A Framework for Building Impactful Notifications

In this article, I outline a framework that helps prioritize development of programmatically driven notifications (applicable to mobile and web push notifications, email, SMS and potentially channels).

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mobile growth stack 2017 edition

The Mobile Growth Stack: 2017 Edition

For those who aren’t familiar with the Mobile Growth Stack, it’s a sort of ‘mobile cheat sheet’… a one-page chart / diagram that helps growth practitioners think more holistically and strategically.

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growth engineering vs product engineering

Growth Engineering vs Product Engineering

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or usability improvements) vs growth (sustainably growing the active user base), especially when it comes to engineering resources, which are usually the scarcest and most expensive to deploy.

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User Accounts- Pros & Cons for Mobile Growth

User Accounts: Pros & Cons for Mobile Growth

In this post, I’ll outline the key benefits and costs of implementing a user account system in a mobile product and delve into some of the considerations involved in implementing user accounts.

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applying mgs

Lifecycle Marketing 101

In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch.

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applying mgs

Applying The Mobile Growth Stack

The Mobile Growth Stack contains a lot of information and can be intimidating at first glance. This article explains how to use the stack as a tool to assess current competencies and identify the most attractive opportunities to drive the next phase of growth for a mobile product.

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mobile growth stack 2020

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

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the mobile growth stack 2015

2015: The Mobile Growth Stack Revised

It’s been just over a year since I published my original Mobile Growth Stack post on Medium. I’m continually humbled and delighted to see how growth marketers, CMOs, VCs and entrepreneurs building companies around mobile products have adopted the stack as a framework for their strategic thinking around growth.

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