Arbitrating Brand Defense Campaigns and Cannibalization in Apple Search Ads
This is a guest post from Simon Thillay, Head of ASO at App Tweak. Simon leads…
Google I/O 2023: The Most Important Updates for ASO
Google I/O 2023 was an action-packed event, the centerpiece of which was the…
Separating Fact from Fiction: Common ASO Misconceptions
Does keyword repetition boost your app’s visibility? Does optimizing the long…
ASO Monthly #84: Apple Sideloading, Google Play’s Account Deletion Policy, Android 14 Beta, Ads In Play Store Search, and More!
This month’s ASO Monthly edition outlines the most relevant April…
How to Leverage Seasonal Featuring to Boost Your App or Game's Visibility
For an introduction to being featured on the App Store, check out this…
ASO Monthly #83: App Store Benchmarks, Google Play Traffic Attribution Change, Microsoft Store, Android Vitals Update, and More!
In this latest edition of ASO Monthly, we reflect on March and shed light on…
Apple's Peer Group Benchmarks Explained
Apple continues to improve analytics on App Store Connect with its new Peer…
The Apple Search Ads Stack: 2023 Redux
This article summarizes the March 2023 updates to our ASA Stack, a strategic…
ASO Monthly #82: Major UI Changes in Play Store, App Store Rating Adjustments, Beta Version of Privacy Sandbox, and more!
This month’s edition of ASO Monthly 2023 outlines the most relevant February…
What are Android App Bundles, and how can they improve your app store optimization strategy?
This article is a follow up to a previous article which explored how iOS App…