The European Commission's new EU Kids Act proposal sets strict safety-by-design rules for platforms reaching minors, introduces phased age-based access to social media, and reshapes how digital marketing can engage younger audiences.

Ursula von der Leyen's State of the European Union address laid out what's coming for AI regulation and digital marketing in the EU — from the AI Act's impact on app stores to the Digital Fairness Act's crackdown on dark patterns, subscriptions, and influencer marketing.

The European Commission has formally classified ChatGPT, Reddit, and Roblox under its top-tier regulation within the Digital Services Act (DSA), ChatGPT as a Very Large Online Search Engine (VLOSE), and Reddit and Roblox as Very Large Online Platforms (VLOPs). Here's a digestible breakdown of what changed, why it happened, and what these platforms need to do next to comply.

The EU AI Act now requires developers to disclose AI-generated visuals and text in app store listings. Here's what's changed, and what you need to declare.

The EU's Digital Services Act and Digital Markets Act are reshaping ASO and UA rules on Google Play and the App Store. Here's what's changed, and how to stay compliant.

Apple is replacing its patchwork of EU App Store fees with a single, simplified business model. Starting October 1, 2026, developers will operate under one set of terms, complete with new commission tiers, expanded marketplace access, and the removal of several older fees. Here's a breakdown of what's changing, why it matters, and where things stand with the European Commission.

The app store fragments data between paid, organic, and CRM teams, and takes a hefty cut on payments. Here's how web-to-app flows let you own the full user journey and reach audiences the store can't.

Optimizing a kids app isn't just a smaller version of standard ASO — it's an entirely different compliance framework. Apple's Kids Category and Google Play's Teacher Approved program each impose strict rules on metadata, keyword use, visual assets, and data practices. Get them wrong and you risk rejection, ghosted keywords, or worse. Get them right and you unlock curated featuring placements that standard apps can't access.

Most ASO teams set their Google Play category at launch and never look back. But category selection shapes more than discoverability, it determines your conversion benchmarks, your Explore visibility, and how the algorithm reads your app's relevance. When growth stalls despite strong fundamentals, this structural decision is often the last place teams look, and the first place they should.

Collecting first-party data is one thing. Turning it into coordinated action across paid, organic, creative, and data teams is another. This guide breaks down how to do both.