The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…
5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them
Editor’s note: This is a guest post from Sandra Wu. Sandra is currently the…
Incorporating Mobile Behavior to Create the Best Cross-Channel Experience
Editor’s note: This is a guest post from Michael Huard,Iterable. Mobile is…
Adopting AMP for Email: What Marketers Need to Know
Editor’s note: This is a guest post from Gareth Worsnup, Manager, Solutions…
Getting More from Your App: Subscription Monetization Tactics 101
Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…
Mobile Apps: The Road to First-Party Analytics
What happens when you need or want to keep your attribution data (install…
Part 1: COVID-19: How to Maintain a Product During a Crisis
Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…
Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement
Editor’s note: This is a guest post from Mirela Cialai. Mirela Cialai is the…
Three Reasons Why and How Facebook Connect Can Drive Retention
Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…
App Pricing Optimization Guide
Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…