omnichannel approach

Promoting Your App Beyond Facebook and Google: The Omnichannel Approach

Editor’s note: This is a guest post from Lorenzo Rossi. Lorenzo is a veteran…


Playable ads

Playable Ads: The Right Way to Use Them for Your App

Editor’s note: This is a guest post from Juliane Besler. Juliane is a…


guide to youtube influencer marketing

A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games

Editor’s note: This is a guest post from Nadir Garouche, Senior Growth…


User Lifecycle

Non-linear: the Universe of the User Lifecycle

To call Donté Ledbetter, Senior CRM Manager and Lifecycle Manager at…


CRM: Product and Brand's first line of validation

CRM: Product and Brand's First Line of Validation

Editor’s note: This is a guest post from Natalie Fitch. Natalie Jane Fitch is…


Between Mobile and Web: The User Lifecycle in Both Worlds

Between Mobile and Web: The User Lifecycle in Both Worlds

Varun Thunugutla is a man that binds two worlds. Having worked in marketing…


how to use emotions to win over your customers

From the Heart: How to Use Emotions to Win Over Your Customers

Editor’s note: This is a guest post from Nick Lyford. Originally from New…


covid product launch

Part 2: COVID-19: How to Launch a Product During a Crisis

Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…


retention and engagement covid19

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

Editor’s note: This is a guest post from Saket Toshniwal. Saket is responsible…


three metrics retention

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…