How to Optimize Free Trial Length to Increase Conversion Rate

This article is part of our blog series about the Subscription Stack, a…


A Framework for Testing Acquisition Campaign Creatives

In the world of User Acquisition campaigns, ‘creative hits’ lead…


How to Determine Paywall Features and Pricing with User Surveys

In the realm of subscription apps, the freemium model promises continuous user…


How the App Analysis Framework Inspires Collaboration, Creativity, and Action

The app analysis framework is used by Phiture’s Growth Team to foster…


Localization for Motion Design: Plotting Processes for Success

Phiture’s award-winning Design Team delivers creative motion design for…


The Subscription Stack: How to Boost Loyalty and Reduce Churn

This is a bonus article for our blog series about the Subscription Stack,…


Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM

Personalization is the foundation of successful retention and CRM strategies.…


How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns

When automated rules are used with the search results placement of Apple…


How to Deploy Liquid Code for a Highly Personalized CRM Strategy

Delivering a highly personalized user experience is one way to stand out from…


How to Use Mobile Marketing Insights to Successfully Launch Mobile Games

In the competitive world of mobile gaming, marketability testing is crucial…