How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)

One of the biggest pieces of in-app marketing news last year was the…


Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool

Keyword optimization (KWO) is the cornerstone of ASO, but in an ever-crowded…


Apple’s Far Out Event: Our Mobile Growth Roundup

Editor’s note: this news piece was contributed by Phiture Consultants,…


Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist

A key component of the Performance Marketer’s remit is regularly deciding on…


How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy

Having a solid framework for your creative strategy for mobile user…


Top 15 Tips to Unlock TikTok for Your Marketing Strategy

Over the past few years, TikTok has been on the rise. No longer a fringe…


How to Plan Brand Awareness Campaigns That Boost App Growth

While its exact definition is recognition of a brand from a customer, brand…


Media Mix Modeling for Mobile: What Data is Needed?

This is a guest post about Media Mix Modeling (MMM) for the Mobile Growth…


Achieving a Seamless User Experience: What to Consider Before Mandating Registration

The onboarding experience is one of the most important steps in an app’s…


WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year

Editor note: The article was written by Phiture Consultants, Aleksandra…