How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements

Google App Campaigns (GAC) formerly known as Google Universal App Campaigns…


The Organic Growth Impact Measurement Tool for Mobile Growth Marketers

Most strategic marketing decisions are taken with the support of data, and…


How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context

The execution of performance marketing campaigns has changed significantly in…


Mobile Apps and Games Conferences and Events List 2023

The 2023 calendar for mobile apps and games conferences is already filling up,…


5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website

What are Google Display Campaigns? If you’re running an e-commerce website,…


How to Translate Survey Results into Understandable, Actionable Insights

Previously, we’ve explored how surveys and interviews can be used to…


The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly

Have you been looking at flights online only to come back the next day and see…


How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance

We all know how frustrating it can be when you invest time, effort and money…


Scoring Creative Hits: Phiture's Systematic Approach to Creative Reporting

The key to scaling performance campaigns is discovering a creative hit. For…


How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)

One of the biggest pieces of in-app marketing news last year was the…