three metrics retention

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…


copywriting conversion rates

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

Editor’s note: This is a guest post from Sandra Wu. Sandra is currently the…


iterable cross channel

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience

Editor’s note: This is a guest post from Michael Huard,Iterable. Mobile is…


braze amp

Adopting AMP for Email: What Marketers Need to Know

Editor’s note: This is a guest post from Gareth Worsnup, Manager, Solutions…


Getting More from Your App: Subscription Monetization Tactics 101

Getting More from Your App: Subscription Monetization Tactics 101

Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…


first party attribution-min

Mobile Apps: The Road to First-Party Analytics

What happens when you need or want to keep your attribution data (install…


how to maintain products during covid19-min

Part 1: COVID-19: How to Maintain a Product During a Crisis

Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…


gamification in unexpected locations

Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement

Editor’s note: This is a guest post from Mirela Cialai. Mirela Cialai is the…


three reasons why and how facebook connect can drive retention

Three Reasons Why and How Facebook Connect Can Drive Retention

Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…


app pricing optimization guide

App Pricing Optimization Guide

Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…