Promoting Your App Beyond Facebook and Google: The Omnichannel Approach
Editor’s note: This is a guest post from Lorenzo Rossi. Lorenzo is a veteran…
Playable Ads: The Right Way to Use Them for Your App
Editor’s note: This is a guest post from Juliane Besler. Juliane is a…
A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games
Editor’s note: This is a guest post from Nadir Garouche, Senior Growth…
Non-linear: the Universe of the User Lifecycle
To call Donté Ledbetter, Senior CRM Manager and Lifecycle Manager at…
CRM: Product and Brand's First Line of Validation
Editor’s note: This is a guest post from Natalie Fitch. Natalie Jane Fitch is…
Between Mobile and Web: The User Lifecycle in Both Worlds
Varun Thunugutla is a man that binds two worlds. Having worked in marketing…
From the Heart: How to Use Emotions to Win Over Your Customers
Editor’s note: This is a guest post from Nick Lyford. Originally from New…
Part 2: COVID-19: How to Launch a Product During a Crisis
Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…
Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App
Editor’s note: This is a guest post from Saket Toshniwal. Saket is responsible…
The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…
