Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate your campaigns with strategic interventions and bid adjustments. Drive success from the outset—explore our creative testing framework now!

Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across several Google placements, such as Google Search, Youtube, Google Display and Google Play.

In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them in this acquisition channel (including results from our recent tests), considerations for their setup, as well as our own setup recommendations.

We will explain how to leverage Custom Product Pages with Apple Search Ads, and their importance for your user acquisition strategy.