June 10, 2024
How Google Play’s new Branded Ad Slot is Affecting Organic Downloads
Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced…
November 20, 2023
How to Optimize Free Trial Length to Increase Conversion Rate
Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…
October 11, 2023
A Framework for Testing Acquisition Campaign Creatives
Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate…
September 20, 2023
How to Determine Paywall Features and Pricing with User Surveys
Learn how user surveys and pricing models can help freemium apps identify mobile app value drivers and willingness-to-pay of their users in…
August 30, 2023
How the App Analysis Framework Inspires Collaboration, Creativity, and Action
Learn how our app teardown framework fosters collaboration, deepens team knowledge of CRM strategy, and inspires creativity. Step-by-step…
August 22, 2023
Localization for Motion Design: Plotting Processes for Success
When undertaking localized motion design, it’s worth investing time in planning your approach to localizing creatives and how you organize…
July 26, 2023
The Subscription Stack: How to Boost Loyalty and Reduce Churn
Discover the vital components of subscriber loyalty to reduce churn, as part of our Subscription Stack blog series. Reduce churn and…
July 12, 2023
Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM
Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM…
June 28, 2023
How to Use Automated Rules to Optimize Your Apple Search Ads Campaigns
Achieve ASA campaign success with the power of automated rules. Optimize performance and save valuable time. Tailor your approach to…
June 20, 2023
How to Deploy Liquid Code for a Highly Personalized CRM Strategy
Discover the power of Liquid, the versatile templating language behind personalized user experiences. Learn why incorporating Liquid into…