How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade
Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew super…
February 23, 2021
What Is The Mobile Growth Stack?
The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.
February 4, 2017
Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads
In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like seniors or local audiences, are now logging on and participating. This is an…
February 17, 2021
Campaigning During COVID Part 1: Addressing the Core Challenges
COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer…
February 10, 2021
Mobile Conferences and Events List 2021
Start the year by looking ahead; take note of the mobile conferences and events in 2021.
January 21, 2021
Create a Scalable Prioritization Process with the KRRFC Framework
A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…
January 19, 2021
The Subscription Optimization Framework: How to Better Monetize Your App in 2021
When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…
January 12, 2021
Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops
New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.
January 5, 2021
The A/B Testing Framework: How to Level Up Your A/B Experimentation
It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…
December 15, 2020
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Personalization in CRM: How to Make Your Campaigns Stand Out
Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…
December 1, 2020
Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv
The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…
November 27, 2020
Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning
As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…
November 11, 2020
Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack
Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…
November 9, 2020
Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune
MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…
October 30, 2020
Subscriptions and Single Purchases: The Best Tactics for Product Monetization
In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue…
October 28, 2020