How to Plan Brand Awareness Campaigns That Boost App Growth

Brand awareness stands at the very top of the conversion funnel. It’s the first point of contact in the process of attracting users to…

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

Media Mix Modeling for Mobile: What Data is Needed?

Media Mix Modeling (MMM) explained. MMM falls under Predictive Models under Growth and Insights in the Mobile Growth Stack and is experiencing a resurgence in popularity. Here we go through best…

Achieving a Seamless User Experience: What to Consider Before Mandating Registration

Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is…

WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year

Apple’s Worldwide Developers Conference (WWDC) 2022: Apple has announced important updates to benchmarks in App Analytics that…

WWDC 2022 Keynote Recap: the Headline Updates for Mobile Growth Professionals

Apple’s Worldwide Developers Conference (WWDC 2022) brought very exciting news to mobile growth professionals this year. Phiture…

Why Your CRM Activities Might Belong with the Product Team not the Marketing Team

In many cases, the placement of CRM with Marketing Teams, not Product Teams is legacy of CRM’s original foundation and has no…

Android 13: New Push Opt-Ins and How to Prepare

Android 13 will give users the ability to choose directly in the app if they want to enable push notifications or not. Here is…

Managing Retention Rate Benchmarks & Expectations

Learn about the most important factors that lead to successful CRM engagements. Get expert tips in managing expectations and…

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    Custom Product Pages with Apple Search Ads, How and Why to Use Them

    We will explain how to leverage Custom Product Pages with Apple Search Ads, and their importance for your user acquisition…

    Mobile Conferences and Events List 2022

    Start the year by looking ahead; take note of the mobile conferences and events in 2022.

    The Mobile Growth Stack: 2022 Redux

    Discover the latest additions and updates to the industry-approved framework, including Paywall Optimization, Predictive…

    Behavioral Science in CRM

    Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…

    Mobile Growth Nightmares Season 2 Episode 7 — Claire Rozain from Gameloft

    In out new Mobile Growth Nightmares episode, we talk with Claire Rozain from Gameloft.

    Ideation and Brainstorming for CRM Teams: Introducing the BRAIN Framework

    Brainstorming sessions for CRM teams can be a huge opportunity, but what's the right way to do them? The BRAIN framework is here…