Phiture's Mobile Growth Blog

Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced…

Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…

Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate…

Learn how user surveys and pricing models can help freemium apps identify mobile app value drivers and willingness-to-pay of their users in…

Learn how our app teardown framework fosters collaboration, deepens team knowledge of CRM strategy, and inspires creativity. Step-by-step…

When undertaking localized motion design, it’s worth investing time in planning your approach to localizing creatives and how you organize…

Discover the vital components of subscriber loyalty to reduce churn, as part of our Subscription Stack blog series. Reduce churn and…

Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM…

Achieve ASA campaign success with the power of automated rules. Optimize performance and save valuable time. Tailor your approach to…

Discover the power of Liquid, the versatile templating language behind personalized user experiences. Learn why incorporating Liquid into…