omnichannel approach

Promoting Your App Beyond Facebook and Google: The Omnichannel Approach

With time, a lot of analysis, and a fierce growing competition, everyone became increasingly aware of the importance of adopting what I…

mobile growth stack new

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

Playable ads

Playable Ads: The Right Way to Use Them for Your App

In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success of The Social Dilemma is no coincidence: although heavily…

A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games

YouTube influencer marketing may seem like a bit of a dark horse, especially to app marketers who believe that traditional ad…

Non-linear: the Universe of the User Lifecycle

Over some coffee and a six-hour time difference in New York, Donté Ledbetter sat down with the Mobile Growth Stack to talk about…

CRM: Product and Brand’s First Line of Validation

What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app…

Between Mobile and Web: The User Lifecycle in Both Worlds

On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about…

From the Heart: How to Use Emotions to Win Over Your Customers

Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that…

Part 2: COVID-19: How to Launch a Product During a Crisis

In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch…

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Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your…

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust…

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience

Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically…

Adopting AMP for Email: What Marketers Need to Know

While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile,…

Getting More from Your App: Subscription Monetization Tactics 101

You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the…