May 14, 2025
Guide to App User Retention Strategies for Long-Term Engagement
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
May 7, 2025
How Operational Gaps Prevent Growth Teams from Acting on Insights
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
April 28, 2025
What is User Stickiness and How Does It Help Keep Users Engaged?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
February 10, 2025
What Makes a World-Class CRM Strategy?
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
June 10, 2024
How Google Play’s new Branded Ad Slot is Affecting Organic Downloads
Google’s new branded ad slot on the Play Store requires app publishers to bid on their own brand names for top placement. This has reduced…
November 20, 2023
How to Optimize Free Trial Length to Increase Conversion Rate
Explore the importance of free trial lengths for subscription businesses, aligning with natural usage habits. Learn to optimize strategies,…
October 11, 2023
A Framework for Testing Acquisition Campaign Creatives
Learn from Phiture's straightforward flowchart for user acquisition campaigns, designed to guide and optimize creative testing. Elevate…
September 20, 2023
How to Determine Paywall Features and Pricing with User Surveys
Learn how user surveys and pricing models can help freemium apps identify mobile app value drivers and willingness-to-pay of their users in…
August 30, 2023
How the App Analysis Framework Inspires Collaboration, Creativity, and Action
Learn how our app teardown framework fosters collaboration, deepens team knowledge of CRM strategy, and inspires creativity. Step-by-step…
August 22, 2023
Localization for Motion Design: Plotting Processes for Success
When undertaking localized motion design, it’s worth investing time in planning your approach to localizing creatives and how you organize…