How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements

Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across several…

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

The Organic Growth Impact Measurement Tool for Mobile Growth Marketers

Phiture's Organic Growth Impact Measurement Tool  uses the student’s t-test to gain insights into the impact on organic growth your marketing efforts might have, using the variation in downloads…

How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context

In this article, we run you through the current state of play when it comes to privacy, and identify areas you can adapt your…

Mobile Apps and Games Conferences and Events List 2023

Phiture's list of mobile apps and games conferences and events in 2023, with representatives of Phiture to be at many of them.

5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website

With specific targeting opportunities, various bidding strategies, and responsive ad creation, Google Display Campaigns are a…

How to Translate Survey Results into Understandable, Actionable Insights

In this article we outline how to structure your app user research and translate survey results into actionable insights for your…

The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly

Dynamic pricing is an increasingly popular strategy for apps. In this article we run you through common scenarios for its use,…

How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance

Improving the effectiveness of an app store listing is all about building on what works. Here we cover the optimization basics,…

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    Scoring Creative Hits: Phiture’s Systematic Approach to Creative Reporting

    Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re…

    How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)

    In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them…

    Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool

    Toaster is the brainchild of our ASO consultants and data scientists and was built around a single feature: to help scale organic…

    Apple’s Far Out Event: Our Mobile Growth Roundup

    Our roundup from Apple's 2022 Far Out Event, covering the most important features of the new devices and the details of most…

    Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist

    With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer…

    How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy

    Having a solid framework for your creative strategy for mobile user acquisition (UA) campaigns is essential. Quite simply, strong…