CRM: Product and Brand’s First Line of Validation
What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app release…
What Is The Mobile Growth Stack?
The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.
Between Mobile and Web: The User Lifecycle in Both Worlds
On a hot day in Berlin, Varun Thunugutla, Marketing Director at Sonova Group, sat down with the Mobile Growth Stack to talk about his experience in mobile, web, understanding the user, and what…
From the Heart: How to Use Emotions to Win Over Your Customers
Think back to the last live sports game you went to (pre-COVID times of course). What’s the first thing you remember from that…
Part 2: COVID-19: How to Launch a Product During a Crisis
In Part II, I’d like to move one step forward, and talk about how to launch a product during the pandemic. To successfully launch…
Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App
Are you tired of reading about COVID-related things? I hear you. It's exhausting. It's likely that you, your team, and your…
The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap
Retention, we know, is critical to an app or product’s long term financial health. Mathematically, the arguments are…
5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them
Copywriting isn’t rocket science, yet most companies don’t get it right. I’ve seen startups neglect it completely and robust…
Incorporating Mobile Behavior to Create the Best Cross-Channel Experience
Mobile is essential to our daily lives. The average smartphone user picks up their phone about 150 times a day. That’s basically…
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Adopting AMP for Email: What Marketers Need to Know
While Google initially launched Accelerated Mobile Pages to help support richer, faster-loading website experiences on mobile,…
Getting More from Your App: Subscription Monetization Tactics 101
You’ve been in the app business for some time now. You’re doing ASO, CR, Retention Optimization, Ad-Revenue Optimization and the…
Mobile Apps: The Road to First-Party Analytics
What happens when you need or want to keep your attribution data (install sources & user data) in-house? Historically,…
Part 1: COVID-19: How to Maintain a Product During a Crisis
We’ve heard it before: COVID-19 has radically transformed the way consumers interact with the global economy. Users and companies…
Gamification in Unexpected Places: How Zinio Uses Virtual Rewards to Drive Engagement
Recent research by Localytics, a mobile engagement platform, shows that there’s a strong negative correlation between the number…
Three Reasons Why and How Facebook Connect Can Drive Retention
You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a…