App Pricing Optimization Guide
Subscription pricing optimization is hard because it does not give immediate results. Changing your price will change your LTV and…
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Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud
Recorded live at the App Promotion Summit 2019, episode 11 of Mobile Growth Nightmares features Belen Caeiro, the Product Marketing Lead…
Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy
In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach.
What Growth Management Tool Should You Choose? None.
What do you use to track your product and marketing growth experiments? If you’re serious, you probably track it somehow. In…
Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co
The latest episode of Mobile Growth Nightmares, a Halloween Special, features Lucas Fedrizzi. He is currently Head of Sales &…
Mobile Conferences and Events List 2020
Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not…
How to leverage NPS scores in mobile growth
NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product…
Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging team at Clue & Catherine Bostian, CRM Manager at Delivery Hero
The episode 9 of Mobile Growth Nightmares was recording during App Growth Summit 2019 in Berlin. Usually, Mobile Growth…
Mobile Analytics — Part 1: The step by step guide.
A tracking plan can help tech teams to understand what is wrong in the product, data analysts to understand clusters and patterns…
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The essential guide to crafting a successful Growth Loop
These different steps are what any product manager/marketing team / or curious developer should focus on to make sure they're…
Mobile Growth Nightmares Episode 8 — Recorded at MAU 2019 with Adam Lovallo, the mastermind behind grow.co & Fabien-Pierre Nicolas, VP of Marketing at SmartNews
The 8th MGN episode features Adam Lovallo, the mastermind behind the MAU conference and grow.co publication and Fabien-Pierre…
Introducing a New Framework for Mobile Engagement: Acknowledgment — Interest — Conversion (AIC)
In this article, we propose a framework (the ‘Acknowledgment-Interest-Conversion Framework, or AIC for short) for measuring and…
Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and Jacques Frisch from Glovo.
Since the dawn of time, the number 7 has had a special place in most civilizations. 7 days in a week, 7 colors in a rainbow, 7…
Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowBoat.io
Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego…
The Mobile Triforce: Marketing, Tech, and Data.
In this article, I will highlight what makes a good “tech-marketing stack” and how you can ensure that you get the most value out…