How to Translate Survey Results into Understandable, Actionable Insights
In this article we outline how to structure your app user research and translate survey results into actionable insights for your mobile…
What Is The Mobile Growth Stack?
The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.
The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly
Dynamic pricing is an increasingly popular strategy for apps. In this article we run you through common scenarios for its use, the ethics of such a strategy, and how to implement it.
How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance
Improving the effectiveness of an app store listing is all about building on what works. Here we cover the optimization basics,…
Scoring Creative Hits: Phiture’s Systematic Approach to Creative Reporting
Performance campaigns rely on great creatives, and great creatives rely on a systematic approach to make sure they’re…
How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)
In this article, we'll show you how to drive traffic to Custom Product Pages (CPPs) with Facebook Ads, the benefits of using them…
Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool
Toaster is the brainchild of our ASO consultants and data scientists and was built around a single feature: to help scale organic…
Apple’s Far Out Event: Our Mobile Growth Roundup
Our roundup from Apple's 2022 Far Out Event, covering the most important features of the new devices and the details of most…
Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist
With the landscape of potential user acquisition (UA) channels changing all the time, here we share our learnings and offer…
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How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy
Having a solid framework for your creative strategy for mobile user acquisition (UA) campaigns is essential. Quite simply, strong…
Top 15 Tips to Unlock TikTok for Your Marketing Strategy
Our top 15 tips to help you improve your TikTok strategy to unlock this channel. These TikTok tips are the result of our own…
How to Plan Brand Awareness Campaigns That Boost App Growth
Brand awareness stands at the very top of the conversion funnel. It’s the first point of contact in the process of attracting…
Media Mix Modeling for Mobile: What Data is Needed?
Media Mix Modeling (MMM) explained. MMM falls under Predictive Models under Growth and Insights in the Mobile Growth Stack and is…
Achieving a Seamless User Experience: What to Consider Before Mandating Registration
Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is…
WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year
Apple’s Worldwide Developers Conference (WWDC) 2022: Apple has announced important updates to benchmarks in App Analytics that…