subscription optimization framework

The Subscription Optimization Framework: How to Better Monetize Your App in 2021

When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would introductory…

mobile growth stack 2020

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

mobile growth nightmares

Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

The A/B Testing Framework: How to Level Up Your A/B Experimentation

It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…

Personalization in CRM: How to Make Your Campaigns Stand Out

Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…

Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv

The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…

Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…

Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack

Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…

Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune

MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…

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    Subscriptions and Single Purchases: The Best Tactics for Product Monetization

    In this article, I’ll be sharing a few techniques that have helped companies I worked with to increase their subscription revenue…

    Promoting Your App Beyond Facebook and Google: The Omnichannel Approach

    With time, a lot of analysis, and a fierce growing competition, everyone became increasingly aware of the importance of adopting…

    Playable Ads: The Right Way to Use Them for Your App

    In the mobile app industry, marketers have always had to find new ways to innovate to advertise successfully. The recent success…

    A Step-By-Step Guide To YouTube Influencer Marketing for Mobile Games

    YouTube influencer marketing may seem like a bit of a dark horse, especially to app marketers who believe that traditional ad…

    Non-linear: the Universe of the User Lifecycle

    Over some coffee and a six-hour time difference in New York, Donté Ledbetter sat down with the Mobile Growth Stack to talk about…

    CRM: Product and Brand’s First Line of Validation

    What is holding your product or brand team back from validating concepts in their backlog? Is it the time limitations of an app…