What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques 

Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by breaking…

Introducing the ASO Stack

A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…

ASO Monthly #80: Third-party Stores on iOS Devices, New Features on Google Play, ChromeOS Optimization, and More!

In our ASO Monthly review, Apple is to allow third-party app stores, there's a major upgrade to App Store pricing, plus new features on Google Play.

What Are App Bundles on the App Store and How Do They Work?

App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You…

ASO Monthly #79: Major Upgrade to App Store Pricing, Apple’s Best Apps and Games of 2022, LiveOps Becomes Promotional Content, Google Ads Data Becomes Third-Party, and More!

In our ASO Monthly review, there's a major upgrade to App Store pricing, Apple’s best apps and games of 2022, LiveOps becomes…

Applying a Data Driven Approach to ASO Seasonality

Tapping into seasonality and understanding in which time periods your app receives more (or less) attention is crucial to long…

ASO Monthly #78 October 2022: French Indexed in the US App Store, New Features in Play Store, Ask Apple, Today Tab Ads Rollout, and More!

In our ASO Monthly October review, French localization is now supported by the US App Store, new features in the Play Store, the…

App Not Responding and Crashing? How Poor App Health Affects Visibility and Conversion in the Google Play Store

In this article we walk through what you need to know about Android Vitals and take a deep dive into how your visibility and…

ASO Monthly #77 September 2022: Play Store Ratings & Reviews Update, Apple’s Far Out Event, New Apple Search Ads Placements, and more!

In our ASO Monthly September review, there are updates to Play Store ratings and reviews, news from Apple’s Far Out Event, plus…

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    What are LiveOps and How to Use Them in Your Play Store App Growth Strategy?

    LiveOps can help you get more exposure, and thus increase brand awareness, as well as increase audience engagement by getting…

    ASO Monthly #76 August 2022: Meta to Support CPPs, New Tab to Monitor Deep Links, Changes to Editorial Stories, and more!

    In our ASO Monthly August review, Facebook have announced they will support CPPs, there's a new tab to monitor Deep Links, there…

    How to Create an Effective Store Listing Strategy in the Play Store

    Including main and custom store listing into a comprehensive Play Store store listing strategy will allow you to target and…

    ASO Monthly #75 July 2022: New Apple Search Ads Placements, Android 13 release, Play Store algorithm update, and more!

    In our ASO Monthly July review, take a look at new Apple Search Ads placements, make sure you're ready for Android 13 with Beta…

    ASO Monthly #74 June 2022: WWDC22, Google’s Search Algorithm Change, App Store Connect Benchmarks, & More!

    In our ASO Monthly June review, discover WWDC22, Google’s search algorithm change, App Store Connect benchmarks, Privacy Sandbox…

    App Store Connect Console walkthrough: In-App Events, Product Page Optimization, and Custom Product Pages

    The key App Store Connect Console features you need to know about; In-App Events, Product Page Optimisation (PPO), and Custom…