Arbitrating Brand Defense Campaigns and Cannibalization in Apple Search Ads
Efficiently compare the costs of your Apple Search Ads (ASA) and adjust brand defense campaigns. Monitor brand search results for…
Introducing the ASO Stack
A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…
Google I/O 2023: The Most Important Updates for ASO
Read the most important ASO updates from Google I/O 2023: AI-generated content, CSL enhancements, AI-powered translation, expanded Promotional Content, Featured Products, and more. Learn the factors…
Separating Fact from Fiction: Common ASO Misconceptions
Learn ASO myths and truths to boost your app or game's visibility and conversion. Avoid common pitfalls and misconceptions with…
ASO Monthly #84: Apple Sideloading, Google Play’s Account Deletion Policy, Android 14 Beta, Ads In Play Store Search, and More!
This month’s ASO Monthly edition outlines Apple sideloading, algorithm updates, Google Play’s account deletion policy, Android 14…
How to Leverage Seasonal Featuring to Boost Your App or Game’s Visibility
Learn how to leverage seasonality via feauturing for maximum benefit in your app or game's ASO strategy with this article from…
ASO Monthly #83: App Store Benchmarks, Google Play Traffic Attribution Change, Microsoft Store, Android Vitals Update, and More!
In our ASO Monthly review, App Store benchmarks, Google Play traffic attribution change, Microsoft Store, Android Vitals update,…
Apple’s Peer Group Benchmarks Explained
Here we outline why Apple Peer Group Benchmarks for mobile growth marketers are so useful, and show you how and where to get…
The Apple Search Ads Stack: 2023 Redux
The Apple Search Ads Stack Redux summarizes the main updates to the ASA Stack made in 2023, taking into account new placements,…
Sign up to our newsletters
ASO Monthly #82: Major UI Changes in Play Store, App Store Rating Adjustments, Beta Version of Privacy Sandbox, and more!
In our ASO Monthly review, Major UI changes in Play Store, App Store rating adjustments, Beta version of Privacy Sandbox, and…
What are Android App Bundles, and how can they improve your app store optimization strategy?
This article is a follow up to a previous article which explored how iOS App Bundles work on the Apple App Store, and how they…
Phiture Forecasts: ASO Trends and Developments in AI, CPPs, and Third Party App Stores
Our ASO Team outlined their predictions for the top trends and developments in mobile growth for 2023, and the likely changes to…
ASO Monthly #81: Phiture Forecasts, Promotional Codes in Play Store Ads, Store Listing Updates, and Bugs Galore!
In our ASO Monthly review, Phiture forecasts for 2023, promotional codes in Play Store Ads, store listing updates, and bugs…
What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques
Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by…
ASO Monthly #80: Third-party Stores on iOS Devices, New Features on Google Play, ChromeOS Optimization, and More!
In our ASO Monthly review, Apple is to allow third-party app stores, there's a major upgrade to App Store pricing, plus new…