App Store and Play Store Guidelines: A Bite-Sized Guide to the Do's and Don'ts for ASO Practitioners

App Store and Play Store Guidelines: A Bite-Sized Guide to the Do’s and Don’ts for ASO Practitioners

As ASO practitioners, it’s crucial that we pay close attention to App Store guidelines in order to fully understand the dos and don’ts…

ASO Stack Framework 2019

Introducing the ASO Stack 2019

A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…

Are discovery campaigns indispensable to your ASA strategy

Are Discovery Campaigns Indispensable to Your ASA Strategy? an Impact Analysis

One of the key concerns for advertisers and app developers wanting to dip their toes into Apple Search Ads is scaling their reach and making the most out of the high-intent audiences who are active…

ASO Monthly #50 June 2020: Apple WWDC, New Beta Google Play Console, upcoming features & updates, and more!

In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on new trends in app store…

The New Google Console (Beta): New Acquisition Report & Insights to Keep Your App Quality

On June 10th, 2020 Google launched Android 11 Beta, which focuses on People, Controls, and Privacy. As a part of the launch, the…

ASO Monthly #49 May 2020: New experiments on Google Play Store, more features to Google UAC, TikTok backlash and more!

The ASO Conference official recap is live! For those who couldn’t attend, read the article and get the principle takeaways. Stay…

The Official App Store Optimization Conference 2020 Online Recap

It’s been a few days since the ASO Conference in Berlin so it’s about time for an official content recap. This year the…

The ASA STACK: A strategic framework to develop and master Apple Search Ads

The Apple Search Ads (ASA) Stack is a framework designed to help ASA practitioners of a mobile product or service to develop and…

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a direct button and more!

At the beginning of February, Apple announced the unification of categories across the App Store and Mac App Store as apps are…

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How to crack open the Japanese market (Part I: KWO)

While it is true that every country/region has distinctive cultures and traditions, Japan is often named as one of the most…

ASO Monthly #47 March 2020: Changes in Google Play Store, Coronavirus, WWDC in June and more.

Following recent developments in the COVID-19 situation, the ASO Conference in Berlin in May is going ONLINE. You can sign up…

How to create powerful messaging for ASO experiments using a creative matrix

Creativity can be a fickle beast, flowing lavishly one day and merely dribbling out like sap from a tree the next. In the world…

How to adapt your Apple Search Ads strategy in the light of COVID-19

Following this abrupt change, the mobile and digital industry has been adapting too. Not only are people urgently switching to…

Huawei AppGallery: Conversion (Part II: Creative Assets)

Following Conversion (Part I: Textual assets), in this article, we will have a deep look into the creative assets, namely icons,…

ASO Monthly #46 February 2020: Apple bugs, category updates, China market trends, Apple Search Ads beta testing and more

The first agenda for the ASO Conference 2020 in Berlin on the 13th of May is out now! The all-star line-up features ASO experts…