ASO Monthly #56 December 2020: Black Friday records, 2020 App Awards, New EU legislation, and more!
Digital was central to the success of Black Friday sales this year, much more so than in previous years. COVID-related restrictions on…
Introducing the ASO Stack 2019
A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…
What the Future Holds for ASO: The Phiture Team’s Predictions for 2021
In this article, the Phiture team reflects on 2020 and sheds light on our predictions for what the future of app store optimization looks like in 2021.
ASO Monthly #55 November 2020: App Store Privacy, Third-party App Recommendations, App Store Commission Rate, and More!
Apple has announced that developers will be required to provide privacy details starting December 8th. The details will need to…
ASO Monthly #54 October 2020: Antitrust actions, Play Store A/B testing, App Store pre-order release, and more!
A new European legislation draft has raised the possibility of prohibiting Apple and other companies from selling devices with…
The ASO Book: Free Download and Interview with Moritz Daan
Phiture is happy to announce that Advanced App Store Optimization: The Complete Guide to ASO (2018 Edition), previously…
ASO Monthly #53 September 2020: iOS14 Release, the Discontinuation of the Classic Google Play Console, and More!
Apple will add a new type of subscription offer called offer codes, which will allow developers to easily distribute one-time use…
iOS 14 Is Out. Here’s What’s New for ASO
Apple is about to release iOS 14 on September 16, one day after the event where it announced new Apple Watch and iPad models. As…
ASO Monthly #52 August 2020: CRO Tips, Conversion Myths Debunked, COVID-19 Impact on Apple Search Ads, ASO Challenges for Mobile Games, Upcoming Features & Updates, and More!
Every day, millions of reviews are left on Google Play, which gives developers an insight into what users are looking for, what…
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Take a Glance at Your Competitors With Phiture’s Scraper
When working on Conversion Rate Optimisation (CVR), you should have in your plan a phase dedicated to testing various screenshot…
ASO Monthly #51 July 2020: New Categories Design in Google Play, Apple Store’s Move in China, Upcoming Features & Updates, and More!
At the end of June, the Indian government blocked 59 apps due to concerns raised over the threatened “national security and…
Make Your Apple Search Ads Campaigns Profitable: How to Optimize Your Cost-Per-Click Bids and Generate Valuable Users
In this article, we are going to cover a couple of best practices that will help you get a better grip on how you can leverage…
How to Build Your App’s Brand on the App Stores
In 2020, brand keywords account for about 70% of all App Store searches. But ASO managers all over the world fight hard for the…
App Store and Play Store Guidelines: A Bite-Sized Guide to the Do’s and Don’ts for ASO Practitioners
As ASO practitioners, it’s crucial that we pay close attention to App Store guidelines in order to fully understand the dos and…
Are Discovery Campaigns Indispensable to Your ASA Strategy? an Impact Analysis
One of the key concerns for advertisers and app developers wanting to dip their toes into Apple Search Ads is scaling their reach…
