Apple’s Peer Group Benchmarks Explained
Here we outline why Apple Peer Group Benchmarks for mobile growth marketers are so useful, and show you how and where to get started to…
March 21, 2023
Introducing the ASO Stack
A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…
June 18, 2019
The Apple Search Ads Stack: 2023 Redux
The Apple Search Ads Stack Redux summarizes the main updates to the ASA Stack made in 2023, taking into account new placements, big optimization best practice, and Custom Product Pages.
by Andrea Raggi and Diogo Castro
March 14, 2023
ASO Monthly #82: Major UI Changes in Play Store, App Store Rating Adjustments, Beta Version of Privacy Sandbox, and more!
In our ASO Monthly review, Major UI changes in Play Store, App Store rating adjustments, Beta version of Privacy Sandbox, and…
by Ritwik Arya and Ramazan Tugay Kahraman
March 1, 2023
What are Android App Bundles, and how can they improve your app store optimization strategy?
This article is a follow up to a previous article which explored how iOS App Bundles work on the Apple App Store, and how they…
February 23, 2023
Phiture Forecasts: ASO Trends and Developments in AI, CPPs, and Third Party App Stores
Our ASO Team outlined their predictions for the top trends and developments in mobile growth for 2023, and the likely changes to…
February 8, 2023
ASO Monthly #81: Phiture Forecasts, Promotional Codes in Play Store Ads, Store Listing Updates, and Bugs Galore!
In our ASO Monthly review, Phiture forecasts for 2023, promotional codes in Play Store Ads, store listing updates, and bugs…
by Ritwik Arya and Ramazan Tugay Kahraman
February 1, 2023
What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques
Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by…
January 10, 2023
ASO Monthly #80: Third-party Stores on iOS Devices, New Features on Google Play, ChromeOS Optimization, and More!
In our ASO Monthly review, Apple is to allow third-party app stores, there's a major upgrade to App Store pricing, plus new…
by Ritwik Arya and Ramazan Tugay Kahraman
January 4, 2023
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What Are App Bundles on the App Store and How Do They Work?
App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You…
December 13, 2022
ASO Monthly #79: Major Upgrade to App Store Pricing, Apple’s Best Apps and Games of 2022, LiveOps Becomes Promotional Content, Google Ads Data Becomes Third-Party, and More!
In our ASO Monthly review, there's a major upgrade to App Store pricing, Apple’s best apps and games of 2022, LiveOps becomes…
by Ritwik Arya and Ramazan Tugay Kahraman
December 7, 2022
Applying a Data Driven Approach to ASO Seasonality
Tapping into seasonality and understanding in which time periods your app receives more (or less) attention is crucial to long…
December 6, 2022
ASO Monthly #78 October 2022: French Indexed in the US App Store, New Features in Play Store, Ask Apple, Today Tab Ads Rollout, and More!
In our ASO Monthly October review, French localization is now supported by the US App Store, new features in the Play Store, the…
by Ritwik Arya and Ramazan Tugay Kahraman
November 2, 2022
App Not Responding and Crashing? How Poor App Health Affects Visibility and Conversion in the Google Play Store
In this article we walk through what you need to know about Android Vitals and take a deep dive into how your visibility and…
October 13, 2022
ASO Monthly #77 September 2022: Play Store Ratings & Reviews Update, Apple’s Far Out Event, New Apple Search Ads Placements, and more!
In our ASO Monthly September review, there are updates to Play Store ratings and reviews, news from Apple’s Far Out Event, plus…
by Ritwik Arya and Ramazan Tugay Kahraman
October 5, 2022