Between July 27 and 28, the App Store saw one of its most significant algorithm changes in recent memory, with anomaly scores in India spiking to 22.8 against a typical baseline below 2. This edition of ASO Monthly unpacks that shake-up alongside Google's overhaul of Store Listing Experiments, new impression metrics in Play Console, and a handful of other changes ASO teams need to know about this month.

Apple's 2025 fraud report is out, WWDC26 dates are confirmed, and Google I/O 2026 brought two big Play Store changes worth tracking: Ask Play conversational search is live, and Play Shorts is rolling out to US users. Here's what it means for ASO teams.

Google Play's new followable game niches, Apple's SDK submission gate, searchable app reviews on the Play Store, App Store localisation expanding to 50 languages, monthly instalment options for annual subscriptions, and what Apple's LLM-powered search research means for long-tail ASO strategy.

Stay up to date with ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more!

Stay up to date with ASO Monthly #116: Apple’s new age rating enforcement, Google Play’s You tab rollout, 1.75M apps blocked and more!

The ChatGPT App Directory introduces a new discovery channel for app publishers. With 800 million weekly users and full third-party integrations via the Apps SDK, this guide explains how it works, how to submit your app, and whether it belongs in your 2026 growth strategy.

ASO Monthly: Try Before You Buy, New Apple Ads Layouts, Massive Algorithm Change and more…

Latest in ASO - Major Updates During the Year, Concluding 2025, and Predictions for 2026!

Latest in ASO - SAP Fluctuations, New ‘Game Profile’ in Play Store, App Strings Translations, 70 CPPs and More!