Apple’s AI push at its September event could shift app discovery toward assistant-led recommendations and LLM-driven moments, while the new iPhone Duo foldable opens fresh creative and featuring opportunities for App Store product pages. On Google Play, Custom Store Listings now support targeting lapsed and churned users, purchase-based segments, and even A/B testing for reactivation audiences, turning CSLs into a full lifecycle growth tool.

This month's ASO Monthly covers Apple's new App Store creative assets ahead of its fall launch, larger screenshots and short descriptions on Google Play store listings, expanded Custom Store Listing targeting, and Apple's updated EU business terms, plus what each one means for your ASO strategy.

Between July 27 and 28, the App Store saw one of its most significant algorithm changes in recent memory, with anomaly scores in India spiking to 22.8 against a typical baseline below 2. This edition of ASO Monthly unpacks that shake-up alongside Google's overhaul of Store Listing Experiments, new impression metrics in Play Console, and a handful of other changes ASO teams need to know about this month.

WWDC26 brought some of the biggest App Store visual changes in years, from a new Product Page Header to rich media in search results. Here's a roundup of what changed for Apple and Google, and what it means for your ASO strategy.

Apple's 2025 fraud report is out, WWDC26 dates are confirmed, and Google I/O 2026 brought two big Play Store changes worth tracking: Ask Play conversational search is live, and Play Shorts is rolling out to US users. Here's what it means for ASO teams.

Google Play's new followable game niches, Apple's SDK submission gate, searchable app reviews on the Play Store, App Store localisation expanding to 50 languages, monthly instalment options for annual subscriptions, and what Apple's LLM-powered search research means for long-tail ASO strategy.

Stay up to date with ASO Monthly #117: New Apple Ads placement, 100+ new metrics, try before you buy, alternative marketplaces, and more!

Stay up to date with ASO Monthly #116: Apple’s new age rating enforcement, Google Play’s You tab rollout, 1.75M apps blocked and more!

The ChatGPT App Directory introduces a new discovery channel for app publishers. With 800 million weekly users and full third-party integrations via the Apps SDK, this guide explains how it works, how to submit your app, and whether it belongs in your 2026 growth strategy.

ASO Monthly: Try Before You Buy, New Apple Ads Layouts, Massive Algorithm Change and more…