What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques 

Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by breaking the rules and guidelines of the app stores. Here we run you through four telltale sign of unethical ASO techniques.

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What Are App Bundles on the App Store and How Do They Work?

App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You can have up to 10 apps in a single app bundle. Each app bundle has its own dedicated product page, icon, and title which is indexed on several keywords (E.g., your brand name). All the apps included in the app bundle should be either paid or free with a subscription. 

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