CRM & Lifecycle Marketing

Drive user engagement and revenue with CRM and Lifecycle Marketing

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We collaborated with our partners and good friends at Google to produce this video together, which showcases what user retention and engagement is all about:

CRM & Lifecycle Marketing Audit

Our full-scale CRM Marketing audits review your current lifecycle strategy, identify key drop-offs, and outline opportunities for improvement, such as tackling incomplete onboarding.We’ll deliver detailed roadmaps for success, complete with specific, actionable recommendations.

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CRM & Lifecycle Marketing

We’ll improve your product’s user journeys by building targeted and automated lifecycle marketing flows. We’ll support your team, using our growth methodologies and frameworks, to ideate, hypothesize and launch campaigns that engage users and maximize conversion rates, while you focus on driving impact.

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Braze & CRM Tool Integration

We are certified Braze experts, adept at implementing and leveraging CRM automation tools for full impact. Our team will plan, execute, and optimize your CRM tool implementation, drawing on extensive experience of integrating and optimizing CRM tools across the app and games industry.

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Supercharge Your In-App Messages with B.Layer

B.Layer is a In-App message builder that works with Braze. With no coding resources required, B.Layer allows you to craft seamless on-brand In-App Message flows, taking your CRM and user journeys to the next level.

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Trusted by global brands

“The Phiture Team conducted an in-depth Retention Audit with Fishbrain. Phiture’s experts zeroed-in on key opportunities and delivered strong analytical insights, strategic recommendations and tactical next steps for improving retention and engagement.”

Lisa Kennelly, CMO

Growth Marketing

Case Studies


Increasing Headspace Retention: Healthier and Happier User Cohorts.

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Fine-tuning SoundCloud’s onboarding: Troubleshooting Segmentation Issues

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How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple

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Growth Resources

The Subscription Stack

A comprehensive framework for mobile subscription businesses, taking in user acquisition, engagement, and retention.

Phiture’s Subscription Stack presents the essential components of running a successful mobile app subscription business, and gives a structure for the planning and implementation of app subscription growth initiatives.

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The latest from the Mobile Growth Stack

Personalization Beyond the Download: How ASO & Acquisition Data Can Help Strengthen CRM

Unlocking CRM through ASO & Acquisition Data: Learn how to personalize user journeys beyond downloads by leveraging acquisition data in CRM campaigns. Discover the importance of continuity and collaboration between Growth Teams for successful retention.

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How to Deploy CRM to Create and Strengthen Network Effects

Viral and Network Effects are crucial mobile growth strategies. Here we focus on how CRM can create and contribute to network effects illustrated with some common examples of CRM to be found across several categories of apps. 

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Achieving a Seamless User Experience: What to Consider Before Mandating Registration

Seamless user experiences are the key to a strong retention rate. Mandating user registration at exactly the right time is therefore crucial for your app. In this guide we describe when to mandate user sign up, depending on your app.

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Technology Partners

We’ve collaborated with first-class technology companies to ensure our customers receive a quality service.