AI & ASO
PressPlay — Drive results with fully autonomous A/B tests, directly on the app stores.
Generative AI allows PressPlay to fully automate the creation, deployment, and monitoring of A/B tests, driving more impact in every country, simultaneously. You can run it on full-auto, or supervise and augment it with your own ASO experiments and assets.
We’ll guarantee a minimum level of uplift, or you get your money back.
Case Studies
Accelerating A/B Testing with Lion Studios by AppLovin: A 20% Global Lift in Installs
With over 100 experiments in six weeks, the Found It! app saw a 20% global install lift and 600k projected annual installs with PressPlay.
How AI-Driven A/B Testing on Google Play Scaled Avakin Life’s Conversion Rates by 57% in Two Months
Explore how Lockwood Publishing used PressPlay's powerful genAI features to scale automated A/B testing and increase conversion significantly.
Phiture’s PressPlay Technology: How Automated Testing with GenAI Achieved 12M Projected Additional Installs for Wildlife Studios in under 2 Months
This case study explores how automated A/B testing, powered by Generative AI, led to 12 million additional installs in just two months.
What makes PressPlay different is the pace and scale every marketer is looking for, while running experiments directly on Google Play — no fake store pages.
Pace
Since we’re looking for absolute breakout wins, PressPlay rapidly iterates through experiments and kills those that show early signs of losses.
Scale
With our unique approach, run as much as 500 concurrent experiments per app, and accelerate time-to-win.
PressPlay’s Capabilities—
Available Today
Icon testing
Accelerate your icon testing on the Google Play Store with our cutting-edge reinforcement learning technology and generative AI. Perfectly tailored for game publishers and utility app developers seeking to boost their installs.
Screenshot order testing
Maximize conversions with PressPlay’s screenshot order testing methodology and quickly identify the most effective combination.
Feature graphic testing
Captivate users with a better feature graphic. These are shown as static images before your promo video starts playing, or in places where Google features your app. Ideal for game developers and brands that already have a video.
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Short description testing
Fast-paced high-scale testing with reinforcement learning for the Google Play Store. Ideal for any app.
Fine-tuning AI for unique brand identities and game characters
Our purpose-built generative AI models can be fine-tuned to match distinct visual styles or replicate game characters in generated assets. For Avakin Life, fine-tuning led to additional double-digit conversion rate improvements.
Comprehensive Reporting and Experiment Dashboard
Gain valuable insights with detailed reports on experiment performance, asset type distribution, and historical trends to inform your ASO strategy. Prioritize your experiment backlog through the PressPlay dashboard, or add in manual experiments.
Localization at scale
Optimize your app’s presence for global markets with support for multiple languages and country-specific localization, ensuring maximum impact in every target market.
AI Assistant for your app
Our smart assistant learns from previous experiments, continuously improving your optimization strategy while streamlining your workflow for maximum efficiency and impact.
