Phiture's App Store Optimization Blog

In our ASO Monthly review, App Store benchmarks, Google Play traffic attribution change, Microsoft Store, Android Vitals update, and more!

Here we outline why Apple Peer Group Benchmarks for mobile growth marketers are so useful, and show you how and where to get started to use them for…

The Apple Search Ads Stack Redux summarizes the main updates to the ASA Stack made in 2023, taking into account new placements, big optimization best…

In our ASO Monthly review, Major UI changes in Play Store, App Store rating adjustments, Beta version of Privacy Sandbox, and more!

This article is a follow up to a previous article which explored how iOS App Bundles work on the Apple App Store, and how they can elevate your app…

Our ASO Team outlined their predictions for the top trends and developments in mobile growth for 2023, and the likely changes to the field of App…

In our ASO Monthly review, Phiture forecasts for 2023, promotional codes in Play Store Ads, store listing updates, and bugs galore!

Black Hat App Store Optimization techniques are tactics to artificially increase an app or game’s visibility and conversion by breaking the rules and…

In our ASO Monthly review, Apple is to allow third-party app stores, there's a major upgrade to App Store pricing, plus new features on Google Play.

App bundles on the App Store are a collection of relevant apps from your portfolio that you can offer to users collectively. You can have up to 10…