Apple's WWDC26 introduced Creative Assets, a new asset type in App Store Connect that lets you upload images and videos for the product page header and search results independently from your screenshots. Alongside that, a new Asset Library centralizes all your app's visuals and lets you submit assets for App Review without tying them to an app release. This article covers everything from CPP and PPO updates to Apple Intelligence, Siri, and platform changes across iOS 27, iPadOS 27, and macOS 27.

Google I/O 2026 wasn't short on AI announcements, but the ones that matter most for app marketers are buried in the Play Store updates. Ask Play, new Play Console metrics, and the broader shift toward behavioral ranking signals are going to change how store optimization works over the next year. Here's the part of the recap that's actually relevant to your job.

ASO for mobile games requires a different approach than ASO for other apps. In this guide, we break down the tactics that matter most, including keyword strategy, creative asset testing, localization, ratings, and ongoing optimization to improve visibility and drive more installs.

What are the leaders shaping mobile growth actually reading in their spare time? In the Brave New Digital World podcast, guests from companies like Amazon, Canva, and Splice share the books and ideas that influence how they think. Surprisingly, the recommendations rarely come from marketing blogs or analytics reports. Instead, they range from Stoic philosophy and behavioral science to timeless strategy frameworks. Here’s a curated list of the books, papers, and thinkers that help some of the industry’s sharpest minds navigate the future of mobile marketing.

Application performance monitoring metrics help mobile teams understand what’s driving growth — and what’s holding it back. This guide breaks down the essential engagement, technical, and revenue KPIs every growth team should track, including how to calculate them and how to act on them.

Mobile application performance testing ensures your app loads fast, runs smoothly, and stays stable across real devices and network conditions. This guide explains the performance metrics that matter, the tools teams rely on, and the common mistakes that quietly undermine retention, ratings, and growth.