Most mobile games lose 95%+ of users by Day 30, and teams respond by spending more to replace them. The real problem is often disconnected ASO, UA, and CRM. Here's how integrated growth stops the churn curve from winning.

Most teams blame org structure when integrated growth stalls. The real blocker is usually technical: broken attribution means paid, ASO, and CRM teams can't share reliable signal. Here's what's actually breaking and what a well-instrumented 2026 measurement stack looks like.

Apple's WWDC26 introduced Creative Assets, a new asset type in App Store Connect that lets you upload images and videos for the product page header and search results independently from your screenshots. Alongside that, a new Asset Library centralizes all your app's visuals and lets you submit assets for App Review without tying them to an app release. This article covers everything from CPP and PPO updates to Apple Intelligence, Siri, and platform changes across iOS 27, iPadOS 27, and macOS 27.

Google I/O 2026 wasn't short on AI announcements, but the ones that matter most for app marketers are buried in the Play Store updates. Ask Play, new Play Console metrics, and the broader shift toward behavioral ranking signals are going to change how store optimization works over the next year. Here's the part of the recap that's actually relevant to your job.

ASO for mobile games requires a different approach than ASO for other apps. In this guide, we break down the tactics that matter most, including keyword strategy, creative asset testing, localization, ratings, and ongoing optimization to improve visibility and drive more installs.