Keyword-Based Custom Product Pages (CPPs) Arrive in App Store Connect
Apple’s new keyword-based Custom Product Pages (CPPs) in App Store Connect give ASO teams a way to align product pages with search terms like never…
How to Launch an App on Google Play: A Strategic Guide for Success + A Downloadable Cheat Sheet
Launching an app on Google Play takes more than just uploading a build. This guide walks through every step: from beta testing to pre-registration…
ASO Monthly #109: Massive Algorithm Change, Apple’s Transparency Report, WWDC25, Instant Apps being removed and More!
Latest ASO updates in June 2025 — Massive Algorithm Change, Apple's Transparency Report, WWDC25, Instant Apps being removed and more!
Mastering Google Play Custom Store Listings in 2025
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users…
Google Play Store Keywords – How to Find & Use Them
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users…
How to Use User Research to Optimize App Store Presence (ASO Edition)
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
ASO Monthly #108: Major Play Store and Console updates, Trending Searches, Accessibility Labels, WWDC25, AI Q&A on listings, and more!
Latest ASO updates in May 2025 — Major updates from Google I/O, Accessibility labels, WWDC25, AI Q&A on listings, and more!
ASO Monthly #107: New Play Console Metrics, Custom Audiences for Promotional Content, Apple Ads Rebrand, and More!
Latest ASO updates in April 2025 — New Play Console Metrics, Custom Audiences for Promotional Content, Apple Ads Rebrand, and More!
ASO Monthly #106: Apps With Widgets Now Easier To Discover, Gemini Answers in Play Store, Mobile Games on PC by Default, and Apple Leans Into AI-Powered Reviews
Latest ASO updates in March 2025 — Apps With Widgets Now Easier To Discover, Gemini Answers in Play Store, Mobile Games on PC by Default, and Apple…
ASO Monthly #105: New In-App Events UI, Apple Removing Apps Without Verification, Google Making Collections Easily Accessible, Reverted Store Listing UI Changes, Apple’s Invites App, and More!
Latest ASO updates in March 2025 — from a new In-App Events UI, Apple’s new “Invites” app and EU compliance changes to Google Play UI tests and tool…