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Phiture hosted another successful ASO Conference in Berlin, where top industry professionals discussed the hottest ASO topics. This article with key takeaways from the conference was prepared by an ASO Consultant on the ground.

Our ASO Team outlined their predictions for the top trends and developments in mobile growth for 2023, and the likely changes to the field of App Store Optimization. It promises to be a year of shifting priorities in light of the ever-changing landscape of ASO, and here we discuss the impact of third party app stores, Artificial Intelligence (AI) on ASO, the importance of CPPs, and more. 

In our ASO Monthly May review, discover Google I/O 2022 - what's new for ASO, Russia launches an analog of Google Play, Apple updates subscription, and much more...

In our ASO Monthly January review, discover our take on new in-app event analytics, CPP & PPO documentation, and much more…

In the November edition of ASO Monthly we cover the Search Suggestion in Japan, LiveOps Reporting, Local Ratings Rolling out on the Play Store - and More!

In the October edition of ASO Monthly we cover Apple’s iOS 15 release, a new Play Store policy update, a category ranking freeze and more.