App Store reduces the title from 255 to 50 to 30 characters limit in 2017

App Store reduces the title from 255 to 50 to 30 characters limit in 2017

Apple announced at the 1st of September 2016, that app names of over 50 characters will now be rejected. At WWDC in June 2017 this was further…

Enhance Your Google Play Store Description With Rich Formatting & Emojis

Enhance Your Google Play Store Description With Rich Formatting & Emojis

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich…

ASO Monthly #3: July 2016

ASO Monthly #3: July 2016

Read about everything that happens in ASO in July. New features, new tools, algorithm changes and more.

Increasing the Number of Keywords in App Store Optimization by Localization

Increasing the Number of Keywords in App Store Optimization by Localization

When it comes to App Store Optimization (ASO), the Apple App Store is mostly a black box. One of the most important assets to play with to increase…

Advanced Apple App Store keyword optimization

Advanced Apple App Store keyword optimization

Since we’ve started consulting several companies on their ASO strategy, we began to identify similarities between the issues they were facing and…

ASO Monthly #2: June 2016

ASO Monthly #2: June 2016

This is the second post in the “App Store Optimization Monthly” publication series. The idea behind the publication is to offer a monthly digest in…

ASO Monthly #1: May 2016

ASO Monthly #1: May 2016

This is the first post in a fresh “App Store Optimization Monthly” publication series. The idea behind the publication is to offer a monthly digest…