ASO Monthly #16: August 2017
Google has announced that developers focusing on app quality will rank higher in the search. An internal analysis found that half of 1-star reviews…
Why 7 Seconds Could Make or Break Your Mobile App
A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in…
ASO Monthly #15 July: Algorithm Changes & More iOS 11 News
Apple introduced category cards in the beta of the “All-New App Store” end of June with some placeholder images. End of July it seems to move more to…
ASO Monthly #14: June 2017
As you probably already know one of the biggest changes for ASO happening in iOS 11 will be the introduction of Subtitles (30-characters long) and…
Using the Keyword Optimization Cycle to Increase App & Play Store Visibility
Having a strong title, keyword-set and description is central to the discovery of an app in the Apple App and Google Play stores. In particular, as…
ASO Stack-Slack Group
Detroit-based Incipia and Berlin-based Phiture (co-creators of the App Store Optimization Stack framework) invite you to join a rapidly growing…
The App Store Optimization Stack: ASO Tools
Following up on Part 1 (Increase Visibility) and Part 2 (Increase Conversions) this is the third post in the ASO Stack series, which will cover ASO…
App Store Optimization After the WWDC Presentation of iOS 11
The all-new App Store that’s going to be release in Fall 2017, will have a major impact on app discovery.
The App Store Optimization Activities Impact Chart
Matrices aren’t just for MBAs and the BCG! They’re a great way to concisely communicate a framework for organizing information in order to make…
ASO Monthly #13: May 2017
Great news: source types are now available with App Analytics on iTunes Connect. App Store Sources provide insight on where users discover an app…