Now that you’ve had the time to develop your keyword backlog through researching and setting the relevancy in ASO Keyword Optimization in Practice: Part 1, we will be moving on to how you can review and build up your keyword recommendations within the backlog itself.

When it comes to boosting your organic app growth, one of the first things to take into account is your app’s visibility and how you’re going to present it to the right audience.

Flagged by Herman Jakobi and multiple other members of the ASO Stack Slack, a drastic change in ranking affected all apps in multiple locales from the 31st December — 8th January.

Phiture has compiled a list of useful Slack integrations available in our day-to-day ASO tools — including insights to one we’ve made ourselves so that you can leverage your Slack communications to be an even better ASO whiz-kid.

Sneaky ‘utility’ apps were considered to be on the scammers’ list this month, with subscriptions stealing from $156 — $4700 per year from users. Apple had promised to pay closer attention to subscription apps last year following the deletion of a VPN app scamming $80,000 a month from users. You can view one of the apps in the video below to understand how it got away with taking money from users without them noticing. There is also a comprehensive list of all the apps here.