ASO Monthly #34 February 2019: Editorial Stories on Google Play, Subscription Update on iOS, & More

ASO Monthly #34 February 2019: Editorial Stories on Google Play, Subscription Update on iOS, & More

First reported in Lukas Stefanko’s tweet and shared in the ASO Stack Slack by member Thomas Petit, a new Black Hat ASO practice seems to have emerged on Google Play. As seen in the example below, an Android developer released an app with a 1-star average rating, but the icon actually displays 4.5 stars. This is a move to make users believe that the app receives higher ratings than it actually does. What’s more, according to Lukas, these users are tricked into activating a 3-day trial and, if they forget to cancel it afterwards, they have to pay €49.99/week.

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ASOStack — Slack Community Guidelines

ASOStack — Slack Community Guidelines

The ASO Stack is the Slack workspace for ASO practitioners to discuss and share industry news, knowledge and much more. We left 2018 with a bang, welcoming our 1000th member to this wonderful community in November & we’re excited to grow even more in 2019!

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ASO Monthly #32 December 2018: Changes in App Store Localization, yet Another Play Store Design Test…

ASO Monthly #32 December 2018: Changes in App Store Localization, yet Another Play Store Design Test…

We started the new year with a big announcement: The first ever App Store Optimization Conference will arrive in 2019! This is the first conference series entirely dedicated to ASO, and will be held in Berlin (May 22) and New York (date TBD). More info will be available here: https://www.asoconference.com

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ASO Monthly #31 November 2018: App Store Connect API, Play Store Reviews Section Redesign & More

ASO Monthly #31 November 2018: App Store Connect API, Play Store Reviews Section Redesign & More

This update was prepared by Binh Dang, an ASO consultant at Phiture. He helps companies with optimizing their apps for both the App Store and Play Store through ASO experimentation & keyword optimization processes.

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ASO Monthly #29 September 2018: New Play Store Layout, Apple Releasing iOS 12, & More

ASO Monthly #29 September 2018: New Play Store Layout, Apple Releasing iOS 12, & More

Subscription pricing optimization is hard because it does not give immediate results. Changing your price will change your LTV and subscription-churn and results might be visible after one billing period, but usually much longer.

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