The ASO Stack Keynote
In this 40-minute talk I presented the ASO stack framework, a cheat-sheet that can be used by ASO marketers. Feedback is very welcome.
The ASO eBook is the go-to resource for ASO practitioners
To help app developers understand App Store Optimization (ASO) and how to be successful at it, two ASO experts Moritz Daan (from Phiture — Berlin,…
The App Store Optimization Stack: Increasing Conversions
Recently, we had a discussion with a prospective client whose sole goal was to increase visibility by capturing better rank on a target keyword. We…
ASO Update
In case you missed it, we also published the App Store Optimization Stack: our framework for everything related to ASO from increasing visibility, to…
ASO Monthly #12: April 2017
First, an interesting finding from Daniel Peris who demonstrates that the URL / Package is a search ranking factor in the Google Play Store. Using…
The App Store Optimization Stack [1/4]
To help people interested in ASO to get a better grip on what App Store Optimization (ASO) is and how to be successful at it, myself (Phiture —…
ASO Monthly #11: March 2017
As 9to5mac reported, developers and ASOs were panicking, as suddenly Apple seemed to require changes in What’s New-texts & Descriptions to be…
Black Hat ASO — Where to Draw the Line
This article aims to give an outline about which practices of Black Hat ASO are out there, how to be effective with ASO, and not miss out on traffic…
ASO News from February 2017
We kick off February with some Play Store news. The Next Web reports that a several developers got an email from Google for violating the User Data…
ASO Monthly #10: February 2017
In the ASO Monthly-series we want to reflect on the previous month, to shed a light on trends in app store optimization, algorithm changes, insights…