The creation of assets for the app stores (Step 4 of the CRO Loop) is a critical junction in the ASO process. Sometimes things can go terribly awry, but if done correctly, those assets can clearly communicate the value of your app to store visitors and help you stand out in a sea of competitors. It is therefore important that you have a broad understanding of the tools available to you to create those assets, and that your choice of tools aligns with your needs as an app marketer.

If your app store screenshots are not well designed, many users will be subconsciously deterred. This all seems self-evident, but many marketers fail to take basic design rules into consideration when designing their app’s store presence. There are numerous articles on what constitutes ‘good design’ in the stores (a good place to start); however, today we’ll look at what not to do.