Introducing the ASO Stack
A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization for a good number of years and our thinking about ASO as a marketing field had evolved in three phases.
Apple Silently Launched Creative Testing in App Store Search Ads
Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store.
The ASO Book Is Here
After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book Advanced App Store Optimization to the public.
ASO Stack-Slack Group
Detroit-based Incipia and Berlin-based Phiture (co-creators of the App Store Optimization Stack framework) invite you to join a rapidly growing community of app store optimization marketers to exchange the latest tips, tricks, and techniques via the new ASO Stack Slack channel.
App Store Optimization After the WWDC Presentation of iOS 11
The all-new App Store that’s going to be release in Fall 2017, will have a major impact on app discovery.
The ASO Stack Keynote
In this 40-minute talk I presented the ASO stack framework, a cheat-sheet that can be used by ASO marketers. Feedback is very welcome.
ASO Update
In case you missed it, we also published the App Store Optimization Stack: our framework for everything related to ASO from increasing visibility, to increasing conversion and all the ASO tools that help you do your job.
The App Store Optimization Stack [1/4]
To help people interested in ASO to get a better grip on what App Store Optimization (ASO) is and how to be successful at it, myself (Phiture — Berlin, DE) and Gabe Kwakyi (Incipia — Detroit, US) have partnered to write a complete guide to ASO. The eBook was launched in September 2017.
ASO Monthly #11: March 2017
As 9to5mac reported, developers and ASOs were panicking, as suddenly Apple seemed to require changes in What’s New-texts & Descriptions to be reviewed. The change in policy got reverted only one day later, potentially because of app developer backlash or app review requests piling up.
ASO News from February 2017
We kick off February with some Play Store news. The Next Web reports that a several developers got an email from Google for violating the User Data policy, most of which did not provide a privacy policy.