A book on Advanced App Store Optimization

A book on Advanced App Store Optimization -min

After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book Advanced App Store Optimization to the public.

Myself and Gabe Kwakyi set out in February to create a complete, unabridged guide for ASO. The result is coming in at 370 pages and aims to cover ASO from every angle.

The book consists of 6 parts: the complete guide to ASO-min

  • The ASO Stack — a cheat sheet for mobile marketers to improve their app store presence
  • Getting ready for iOS 11 — implications for ASO
  • Increasing Visibility — Improving visibility in the app stores through search & browse
  • Increasing Conversion — turning views into downloads, with iOS category conversion rate benchmarks from TUNE that weren’t published before
  • Tools—The ASO practitioner’s toolkit
  • Outside of the Stores — External and internal influences on ASO

A digital version (PDF) is available now for $39 ex VAT. A printed edition will be published later this year at $65 ex VAT which includes an eBook copy (preorder here).

We hope that this book will be a valuable resource to anyone practicing ASO, from beginners who have just had their first app approved, to seasoned ASO professionals looking to stay up-to-date on the cutting edge of ASO.

The ASO Book

We would like to thank our Guest authors for their incredible help, adding expertise and depth to this book:

Daniel Peris— chapter: Backlinks and setting up the Google Search Console

Emily Grossman — chapter: App Indexing

Pablo Penny — chapter: The Keyword Optimization Cycle

Paul Malicki — chapter: Switching Categories

Peter Fodor— chapter: Getting Featured

Sylvain Gauchet— chapter: App Store Videos


Another big thank you to our proofreaders and other contributors:

Adeline Lee

Andy Carvell

■ Ido Schoonen

Ilia Kukharev

Luca Giacomel

■ Oksana Iarosevych (OI)

Sebastian Knopp

Thomas Petit


We would also like to thank the ASO tool providers who answered our questionnaire:

AppFollow: Anatoly Sharifulin, Evgeny Kruglov

App Radar: Thomas Kriebernegg, Silke Glauninger

AppTweak: Laurie Galazzo

ASOdesk.com: Sergey Sharov

Mobile Action: Aykut Karaalioglu, Hugh Kimura, Yekta Ozcomert

PRIORI DATA: Patrick Kane, Patrik Winkler

Raisemetrics: Alexey Savitsky

SensorTower: Randy Nelson

SplitMetrics: Alexandra Lamechenka, Ian Artimovich

StoreMaven: Adam Rakib

TestNest: Anzhelika Shevchenko, Nick Kurat

TheTool: Ekaterina Zolotareva, Daniel Peris

TUNE: Ian Sefferman, Patrick Haig, Tam Phan


Special thanks to:

Regina Leuwer (Editor)

■ Javier Prieto (Designer)

Vasilis Konstantoudakis (Cover design)