October 2, 2025
Protected: App Store iOS 26 updates: The changes that matter for ASO
Slide-by-slide guide to iOS 26 App Store updates: Apple Games, Liquid Glass icons, and public tags—what changed, where it appears, and how it shows…
August 27, 2025
How to Format and Structure Long Descriptions for ASO on Google Play and iOS
Optimize your app’s long description for ASO. Learn formatting rules for Google Play & iOS to boost readability, indexing, and conversions.
August 15, 2025
Steam Page Optimization: Optimizing Your Steam Page for Discovery
Learn how to optimize your Steam page to increase visibility, drive wishlists, and stand out in a competitive marketplace.
August 4, 2025
Keyword-Based Custom Product Pages (CPPs) Arrive in App Store Connect
Apple’s new keyword-based Custom Product Pages (CPPs) in App Store Connect give ASO teams a way to align product pages with search terms like never…
July 29, 2025
How to Launch an App on Google Play: A Strategic Guide for Success + A Downloadable Cheat Sheet
Launching an app on Google Play takes more than just uploading a build. This guide walks through every step: from beta testing to pre-registration…
July 16, 2025
ASO Monthly #109: Massive Algorithm Change, Apple’s Transparency Report, WWDC25, Instant Apps being removed and More!
Latest ASO updates in June 2025 — Massive Algorithm Change, Apple's Transparency Report, WWDC25, Instant Apps being removed and more!
June 30, 2025
Mastering Google Play Custom Store Listings in 2025
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users…
June 17, 2025
Google Play Store Keywords – How to Find & Use Them
Research, prioritize and optimize Google Play Store keywords with Phiture’s Keyword Optimization Cycle to boost visibility, attract high-intent users…
June 10, 2025
How to Use User Research to Optimize App Store Presence (ASO Edition)
An actionable framework for enhancing customer retention through personalization, multichannel engagement, and continuous optimization.
June 2, 2025
ASO Monthly #108: Major Play Store and Console updates, Trending Searches, Accessibility Labels, WWDC25, AI Q&A on listings, and more!
Latest ASO updates in May 2025 — Major updates from Google I/O, Accessibility labels, WWDC25, AI Q&A on listings, and more!