ASO News from February 2017

We kick off February with some Play Store news. The Next Web reports that a several developers got an email from Google for violating the User Data policy, most of which did not provide a privacy policy.

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ASO Monthly #10: February 2017

ASO Monthly #10: February 2017

In the ASO Monthly-series we want to reflect on the previous month, to shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tool updates.

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ASO Monthly #9: January 2017

ASO Monthly #9: January 2017

Last month a lot happened in ASO, from tool updates, to algorithm changes & the news of the month that Apple is going to revamp the way reviews work, so let’s dive straight in.

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ASO Monthly #8: December 2016

ASO Monthly #8: December 2016

Happy 2017! It’s that time of the month to reflect on what happened last month in the world of App Store Optimization with our ASO Monthly digest.

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ASO Monthly #7: November 2016

ASO Monthly #7: November 2016

In the ASO Monthly-series we aim to provide App Store Marketers an objective and full overview over emerging trends in app store optimization, algorithm changes, new conversion rate tricks and tool updates.

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How to Do Keyword Optimization for the Google Play Store [How-To Video]

How to Do Keyword Optimization for the Google Play Store [How-To Video]

We’ve created tutorial video for our Google Play App Search Optimization spreadsheet that aims to help you become a bit more strategic with your Google Play Store description.

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App Store reduces the title from 255 to 50 to 30 characters limit in 2017

App Store reduces the title from 255 to 50 to 30 characters limit in 2017

Apple announced at the 1st of September 2016, that app names of over 50 characters will now be rejected. At WWDC in June 2017 this was further reduced to 30 characters. This didn’t come entirely as a surprise. Partially because Gabriel Machuret whispered it to us a day in advance, but also for any of the following reasons:

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Enhance Your Google Play Store Description With Rich Formatting & Emojis

Enhance Your Google Play Store Description With Rich Formatting & Emojis

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. The effect of this was reiterated in a recent post by Boomerang app, who saw a 16% conversion uplift when they formatted their Google Play Store description. Whilst we haven’t seen this high conversion uplifts on the description before, we did see conversion increases by making clever use of emojis or rich formatting.

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ASO Monthly #3: July 2016

ASO Monthly #3: July 2016

Read about everything that happens in ASO in July. New features, new tools, algorithm changes and more.

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Increasing the Number of Keywords in App Store Optimization by Localization

Increasing the Number of Keywords in App Store Optimization by Localization

When it comes to App Store Optimization (ASO), the Apple App Store is mostly a black box. One of the most important assets to play with to increase discoverability is the 100-character keyword field.

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