Why Invest in Brand Campaigns on Google?
There are solid reasons you should be investing in your brand campaigns on Google Search Ads. In this article we focus on two particular…
3D Design for Mobile Apps: Top Trends and Helpful Workflows
3D design is a powerful aspect of creative strategy for mobile apps and games. In this article we introduce the latest 3D design trends.
The Subscription Stack: Activation, Engagement, and Churn Prevention
Our guide to activation, engagement, and churn prevention to elevate your subscription optimization strategies.
The Subscription Stack: Conversion Rate Optimization (CRO)
Our guide to Conversion Rate Optimization (CRO) that increases the conversion rate for your mobile app subscription.
Improving ROAS and Retention through Targeting Returning Users
In today's highly competitive mobile app market, it's essential for app developers and marketers to find ways to improve Return On Ad Spend…
The Subscription Stack: Subscriber Acquisition
Subscriber acquisition refers to any and all activities related to acquiring new app users to your product or service, and ultimately…
How to Ensure Effective Google App Campaigns (GAC) Across Different Google Placements
Google App Campaigns (GAC) formerly known as Google Universal App Campaigns (UAC), allow for the promotion of an app across several Google…
The Organic Growth Impact Measurement Tool for Mobile Growth Marketers
Phiture's Organic Growth Impact Measurement Tool uses the student’s t-test to gain insights into the impact on organic growth your…
How to Adapt Your Performance Marketing Campaigns to Thrive in a Privacy-First Context
In this article, we run you through the current state of play when it comes to privacy, and identify areas you can adapt your performance…
Mobile Apps and Games Conferences and Events List 2023
Phiture's list of mobile apps and games conferences and events in 2023, with representatives of Phiture to be at many of them.
