How to Plan Brand Awareness Campaigns That Boost App Growth

While its exact definition is recognition of a brand from a customer, brand…


Media Mix Modeling for Mobile: What Data is Needed?

This is a guest post about Media Mix Modeling (MMM) for the Mobile Growth…


Achieving a Seamless User Experience: What to Consider Before Mandating Registration

The onboarding experience is one of the most important steps in an app’s…


WWDC 2022 ASO Updates: Benchmarks in App Analytics Coming Early Next Year

Editor note: The article was written by Phiture Consultants, Aleksandra…


WWDC 2022 Keynote Recap: the Headline Updates for Mobile Growth Professionals

Editor note: The article was written by Phiture Consultants, Aleksandra…


Why Your CRM Activities Might Belong with the Product Team not the Marketing Team

Since its inception, CRM has traditionally been placed by many companies…


Android 13: New Push Opt-Ins and How to Prepare

Since their first arrival in 2010, Android push notifications have been an…


Managing Retention Rate Benchmarks & Expectations

There are lots of factors to be aware of when growing an app, such as tool…


Custom Product Pages with Apple Search Ads, How and Why to Use Them

  Besides product page optimization, custom product pages (CPPs) were…


Mobile Conferences and Events List 2022

Are you hoping to attend more in-person events this year? Or would you rather…