subscription optimization framework

The Subscription Optimization Framework: How to Better Monetize Your App in 2021

Disclaimer: This article is largely influenced by the awesome podcast about…


mobile growth nightmares

Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops

Behind every success, there are multiple mistakes and these present a…


The A/B Testing Framework: How to Level Up Your A/B Experimentation

The A/B Testing Framework: How to Level Up Your A/B Experimentation

It’s rare to find a marketer these days who doesn’t talk about A/B testing in…


Personalization in CRM

Personalization in CRM: How to Make Your Campaigns Stand Out

Editor’s note: This is a guest post from Elsa Massoudi Aguilar. Elsa is a CRM…


Mobile Growth Nightmares S2 E2

Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv

Behind every success, there are multiple mistakes and these present a…


Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…


mobile growth nightmares season 2 episode 1

Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune

Behind every success, there are multiple mistakes and these present a…


product monetization

Subscriptions and Single Purchases: The Best Tactics for Product Monetization

Editor’s note: This is a guest post from Saket Toshniwal. Saket leads the team…


omnichannel approach

Promoting Your App Beyond Facebook and Google: The Omnichannel Approach

Editor’s note: This is a guest post from Lorenzo Rossi. Lorenzo is a veteran…