how to use emotions to win over your customers

From the Heart: How to Use Emotions to Win Over Your Customers

Editor’s note: This is a guest post from Nick Lyford. Originally from New…


covid product launch

Part 2: COVID-19: How to Launch a Product During a Crisis

Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…


retention and engagement covid19

Retention and Engagement During COVID-19: How to Increase, Sustain, and Win-Back DAU for Your App

Editor’s note: This is a guest post from Saket Toshniwal. Saket is responsible…


three metrics retention

The Problem With Traditional Retention Metrics—and Three Metrics That Fill the Gap

Editor’s note: This is a guest post from Shamanth Rao. Shamanth Rao is the…


copywriting conversion rates

5 Copywriting Pitfalls That Destroy Conversion Rates—And How To Avoid Them

Editor’s note: This is a guest post from Sandra Wu. Sandra is currently the…


iterable cross channel

Incorporating Mobile Behavior to Create the Best Cross-Channel Experience

Editor’s note: This is a guest post from Michael Huard,Iterable. Mobile is…


adopting AMP for Email

Adopting AMP for Email: What Marketers Need to Know

Editor’s note: This is a guest post from Gareth Worsnup, Manager, Solutions…


Getting More from Your App: Subscription Monetization Tactics 101

Getting More from Your App: Subscription Monetization Tactics 101

Editor’s note: This is a guest post from Jakub Chour. Jakub is co-founder of…


mobile apps: the road to first party attribution

Mobile Apps: The Road to First-Party Analytics

What happens when you need or want to keep your attribution data (install…


how to maintain products during covid19-min

Part 1: COVID-19: How to Maintain a Product During a Crisis

Editor’s note: This is a guest post from Ekaterina Petrakova. Over the past 5+…