5 Tips to Boost Your Google Display Campaigns for Your E-commerce Website
What are Google Display Campaigns? If you’re running an e-commerce website,…
How to Translate Survey Results into Understandable, Actionable Insights
Previously, we’ve explored how surveys and interviews can be used to…
The Ethics of Dynamic Pricing: The Good, the Bad, and the Ugly
Have you been looking at flights online only to come back the next day and see…
How to Master the App Store Listing Optimization Basics and Boost Your App’s Performance
We all know how frustrating it can be when you invest time, effort and money…
Scoring Creative Hits: Phiture's Systematic Approach to Creative Reporting
The key to scaling performance campaigns is discovering a creative hit. For…
How to Amplify Your Facebook Ads Strategy with Custom Product Pages (CPPs)
One of the biggest pieces of in-app marketing news last year was the…
Optimizing the Optimizer: How We Built and Improved Toaster, Our Keyword Optimization Tool
Keyword optimization (KWO) is the cornerstone of ASO, but in an ever-crowded…
Apple’s Far Out Event: Our Mobile Growth Roundup
Editor’s note: this news piece was contributed by Phiture Consultants,…
Refining Your Paid User Acquisition Strategy: Channel Considerations and Checklist
A key component of the Performance Marketer’s remit is regularly deciding on…
How to Ensure Winning Social Media Creatives for Your User Acquisition Strategy
Having a solid framework for your creative strategy for mobile user…
