Provisional push notifications

Provisional Push: What is it and how will it impact your addressable audience?

Staying abreast of OS updates, particularly around key messaging channels such as push, is key to building an effective mobile growth and engagement strategy.

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How to leverage NPS scores in mobile growth

How to leverage NPS scores in mobile growth

NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product between a score of zero to ten. From a growth perspective, the final NPS score is a key indicator of whether your organization has a minimum viable product (“MVP”) and, depending on how you execute the survey, which specific areas of the product require iterations.

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