The Subscription Stack: Tools and Infrastructure

Learn about the optimal tool stack for subscription optimization. Discover how these tools can help increase retention and educate users about your product's premium experience. Find out about cost-effective options for startups and small teams, and understand how to fully leverage product analytics insights to grow your subscriber base.

Read More

The Subscription Stack: Activation, Engagement, and Churn Prevention

Our guide to activation, engagement, and churn prevention to elevate your subscription optimization strategies.

Read More

The Subscription Stack: Conversion Rate Optimization (CRO)

Our guide to Conversion Rate Optimization (CRO) that increases the conversion rate for your mobile app subscription.

Read More

Provisional push notifications

Provisional Push: What is it and how will it impact your addressable audience?

Staying abreast of OS updates, particularly around key messaging channels such as push, is key to building an effective mobile growth and engagement strategy.

Read More

How to leverage NPS scores in mobile growth

How to leverage NPS scores in mobile growth

NPS is a metric, used by many organizations, that calculates overall user satisfaction by asking users to rate the product between a score of zero to ten. From a growth perspective, the final NPS score is a key indicator of whether your organization has a minimum viable product (“MVP”) and, depending on how you execute the survey, which specific areas of the product require iterations.

Read More