Google I/O 2023: The Most Important Updates for ASO

Google I/O 2023 was an action-packed event, the centerpiece of which was the…


Separating Fact from Fiction: Common ASO Misconceptions

Does keyword repetition boost your app’s visibility? Does optimizing the long…


How to Leverage Seasonal Featuring to Boost Your App or Game's Visibility

For an introduction to being featured on the App Store, check out this…


Apple's Peer Group Benchmarks Explained

This article explains Apple’s Peer Group Benchmarks. Try using…


The Apple Search Ads Stack: 2023 Redux

This article summarizes the March 2023 updates to our ASA Stack, a strategic…


What are Android App Bundles, and how can they improve your app store optimization strategy?

This article is a follow up to a previous article which explored how iOS App…


Phiture Forecasts: ASO Trends and Developments in AI, CPPs, and Third Party App Stores

This is a follow up piece to our 2023 Mobile Industry Outlook Week session on…