What are Android App Bundles, and how can they improve your app store optimization strategy?

This article is a follow up to a previous article which explored how iOS App…


Phiture Forecasts: ASO Trends and Developments in AI, CPPs, and Third Party App Stores

This is a follow up piece to our 2023 Mobile Industry Outlook Week session on…


What is Black Hat ASO? The Telltale Signs of Unethical ASO Techniques 

Black Hat App Store Optimization techniques are tactics to artificially…


What Are App Bundles on the App Store and How Do They Work?

According to Apple, 65% of downloads come directly from search. This means we…


Applying a Data Driven Approach to ASO Seasonality

Tapping into seasonality and understanding in which time periods your app…