How to Build a Kick-Ass Notifications System

How to Build a Kick-Ass Notifications System

Notifications can deliver significant engagement uplift, but, if abused, may result in negative user sentiment. What we routinely see at Phiture, is that teams are far more likely to under-deliver on notifications impact due to fear of annoying users than they are to drive users away through over-communicating.

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Minimum Viable Analytics

Minimum Viable Analytics

All too often, in an effort to be ‘data driven’, teams fall into one or more of the following traps:
- Tracking the wrong things
- Tracking everything possible
- Failing to effectively structure and process
- Analysis paralysis
- Failing to keep analytics up to date

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Checklist- How to Choose a Mobile Attribution Partner

Checklist: How to Choose a Mobile Attribution Partner

Mobile attribution is one of the cornerstones for growth-oriented apps and part of the fundamental tech layer of the Mobile Growth Stack. According to Mobbo, 80% of the Top 500 apps on iOS, have implemented an attribution SDK.

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The ASO eBook is the go-to resource for ASO practitioners

To help app developers understand App Store Optimization (ASO) and how to be successful at it, two ASO experts Moritz Daan (from Phiture — Berlin, DE) and Gabe Kwakyi (Incipia — Detroit, US) have partnered to write a complete guide to ASO.

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Crowdfunding for Mobile Games- Is it Worth it?

Crowdfunding for Mobile Games: Is it Worth it?

With more than 20,000 games released in the App Store per month, getting discovered is tough for new mobile games. But what if players knew about the game in advance and actively anticipated its launch as fans?

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Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over— leveraging audiences, ad networks, budgets, and ad creatives. Yet it can be daunting to spend thousands on acquiring new users without knowing a certain outcome.

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Building Apps for Mobile Growth- Tech Layer Choices

Building Apps for Mobile Growth: Tech Layer Choices

Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration of tools will definitely inhibit what a growth team can do, instead sowing confusion and frustration within the organization.

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RRF: A Framework for Building Impactful Notifications

In this article, I outline a framework that helps prioritize development of programmatically driven notifications (applicable to mobile and web push notifications, email, SMS and potentially channels).

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The Mobile Growth Stack: 2017 Edition

For those who aren’t familiar with the Mobile Growth Stack, it’s a sort of ‘mobile cheat sheet’… a one-page chart / diagram that helps growth practitioners think more holistically and strategically.

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Growth Engineering vs Product Engineering

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or usability improvements) vs growth (sustainably growing the active user base), especially when it comes to engineering resources, which are usually the scarcest and most expensive to deploy.

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