Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition app 8Fit.

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers.

In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of CRM as a lever for this improvement.

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply with thanks and ask them to come back when they have achieved Product/Market Fit. Our position is thus: until PMF is achieved, it’s too early to get serious about growth

The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current initiative(s). In my experience, this comes down to one question, which should be answered for each ongoing growth experiment on a weekly basis: Scale, Iterate, or Kill?

Notifications can deliver significant engagement uplift, but, if abused, may result in negative user sentiment. What we routinely see at Phiture, is that teams are far more likely to under-deliver on notifications impact due to fear of annoying users than they are to drive users away through over-communicating.

All too often, in an effort to be ‘data-driven’, teams fall into one or more of the following traps: tracking the wrong things, tracking everything possible, failing to effectively structure and process the data, analysis paralysis and failing to keep analytics up to date

Mobile attribution is one of the cornerstones for growth-oriented apps and part of the fundamental tech layer of the Mobile Growth Stack. According to Mobbo, 80% of the Top 500 apps on iOS, have implemented an attribution SDK.