The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers

To provide orientation on tools within the ‘Tech Layer’ of the Mobile Growth Stack, we’ve listed some of the best-known ones here.

Read More

Mobile Product/Market Fit

Mobile Product/Market Fit

At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply with thanks and ask them to come back when they have achieved Product/Market Fit. Our position is thus: until PMF is achieved, it’s too early to get serious about growth

Read More

Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

Iterating on Mobile Growth Experiments: Scale, Iterate or Kill?

The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current initiative(s). In my experience, this comes down to one question, which should be answered for each ongoing growth experiment on a weekly basis: Scale, Iterate, or Kill?

Read More

How to Build a Kick-Ass Notifications System

How to Build a Kick-Ass Notifications System

Notifications can deliver significant engagement uplift, but, if abused, may result in negative user sentiment. What we routinely see at Phiture, is that teams are far more likely to under-deliver on notifications impact due to fear of annoying users than they are to drive users away through over-communicating.

Read More

Minimum Viable Analytics

Minimum Viable Analytics

All too often, in an effort to be ‘data-driven’, teams fall into one or more of the following traps: tracking the wrong things, tracking everything possible, failing to effectively structure and process the data, analysis paralysis and failing to keep analytics up to date

Read More

Checklist- How to Choose a Mobile Attribution Partner

Checklist: How to Choose a Mobile Attribution Partner

Mobile attribution is one of the cornerstones for growth-oriented apps and part of the fundamental tech layer of the Mobile Growth Stack. According to Mobbo, 80% of the Top 500 apps on iOS, have implemented an attribution SDK.

Read More

The ASO eBook is the go-to resource for ASO practitioners

To help app developers understand App Store Optimization (ASO) and how to be successful at it, two ASO experts Moritz Daan (from Phiture — Berlin, DE) and Gabe Kwakyi (Incipia — Detroit, US) have partnered to write a complete guide to ASO.

Read More

Crowdfunding for Mobile Games- Is it Worth it?

Crowdfunding for Mobile Games: Is it Worth it?

With more than 20,000 games released in the App Store per month, getting discovered is tough for new mobile games. But what if players knew about the game in advance and actively anticipated its launch as fans?

Read More

Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Paid User Acquisition (UA) is the most important scalable growth channel for apps, and the one that app developers have most control over— leveraging audiences, ad networks, budgets, and ad creatives. Yet it can be daunting to spend thousands on acquiring new users without knowing a certain outcome.

Read More

Building Apps for Mobile Growth- Tech Layer Choices

Building Apps for Mobile Growth: Tech Layer Choices

Tech choices will seldom be the most impactful decisions when it comes to driving growth, but poor tech choices or improper configuration of tools will definitely inhibit what a growth team can do, instead sowing confusion and frustration within the organization.

Read More