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Here at Phiture, we’re experts at leveraging seasonal events for our clients. This is one of the most proven ways of boosting performance marketing campaigns and could provide a welcome, late-year boost to your numbers.  It’s not quite as easy though as adding a few reindeer or snowmen to your designs. Done well, there’s a whole host of considerations to bear in mind, often specific to each channel.  In this checklist, our Performance Marketing Team has prepared a list of things you ought to be doing to get the most out of the opportunity provided by the holiday season.