How to Use Mobile Marketing Insights to Successfully Launch Mobile Games

Discover the key to a successful mobile game launch. Learn how collaboration between marketing teams and game developers, along with…

WWDC 2023 Keynote Recap: Highlights for Mobile Growth Marketers

All the WWDC 2023 announcements relevant for mobile growth practitioners.

The Subscription Stack: Subscription Metrics

Key subscription metrics help growth marketers understand the impact of initiatives, revenue streams, growth, renewal rates, and churn for…

The Subscription Stack: Tools and Infrastructure

Learn about the optimal tool stack for subscription optimization. Discover how these tools can help increase retention and educate users…

How to Deploy CRM to Create and Strengthen Network Effects

Viral and Network Effects are crucial mobile growth strategies. Here we focus on how CRM can create and contribute to network effects…

Why Invest in Brand Campaigns on Google?

There are solid reasons you should be investing in your brand campaigns on Google Search Ads. In this article we focus on two particular…

3D Design for Mobile Apps: Top Trends and Helpful Workflows

3D design is a powerful aspect of creative strategy for mobile apps and games. In this article we introduce the latest 3D design trends.

The Subscription Stack: Activation, Engagement, and Churn Prevention

Our guide to activation, engagement, and churn prevention to elevate your subscription optimization strategies.

The Subscription Stack: Conversion Rate Optimization (CRO)

Our guide to Conversion Rate Optimization (CRO) that increases the conversion rate for your mobile app subscription.

Improving ROAS and Retention through Targeting Returning Users

In today's highly competitive mobile app market, it's essential for app developers and marketers to find ways to improve Return On Ad Spend…