make your ASA campaigns profitable

Make Your Apple Search Ads Campaigns Profitable: How to Optimize Your Cost-Per-Click Bids and Generate Valuable Users

In this article, we are going to cover a couple of best practices that will help you get a better grip on how you can leverage your CPT bid for a better overall performance. We will discuss why you should optimize for events that take place at the lower end of your User Acquisition Funnel (e.g. purchase events) and provide a step-by-step guide on how you can do this. Before digging in, let’s first discuss exactly how the Apple Search Ads auction works.

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