strategies to boost growth

12 Pricing Strategies to Boost Growth (During & After COVID-19)

When it comes to app and game pricing, ‘strategy’ is everything. In a normal goods and service exchange relationship customers already…

mobile growth stack 2020

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.

how to drive user acquisition

How to Drive Long Term High-Scale User Acquisition with the Company that’s Done it for a Decade

Here’s what I often hear from companies hitting a plateau or decline with user acquisition: ‘It was great at the start! We grew super quickly and our user acquisition was really profitable. But now…

Campaigning During COVID Part 2: How to Combine Online and Offline Tracking on Facebook Ads

In the wake of COVID-19, we’ve seen a surge in tech-adoption. Audiences that were once reticent to use digital tools, like…

Campaigning During COVID Part 1: Addressing the Core Challenges

COVID-19 has, in many ways, accelerated the rate of digitization. Companies who had no plans or only long term plans to offer…

Mobile Conferences and Events List 2021

Start the year by looking ahead; take note of the mobile conferences and events in 2021.

Create a Scalable Prioritization Process with the KRRFC Framework

A few years ago, Phiture co-founder Andy Carvell introduced the Reach Relevancy Frequency (RRF) framework for prioritizing…

The Subscription Optimization Framework: How to Better Monetize Your App in 2021

When deciding on what kind of subscription you should use or what offers to show, you’re often left blindsided. Would…

Mobile Growth Nightmares Season 2 Episode 3 — Christinne Cuyugan from Drops

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

Sign up for our newsletter


    The A/B Testing Framework: How to Level Up Your A/B Experimentation

    It’s rare to find a marketer these days who doesn’t talk about A/B testing in some shape or form. As simple and straightforward…

    Personalization in CRM: How to Make Your Campaigns Stand Out

    Open your inbox right now and take a glance at all of the campaigns you get from your subscriptions. How many of these…

    Mobile Growth Nightmares Season 2 Episode 2 — Noam Auerbach from Enhancv

    The second episode of season 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Noam, like Andy, has a background…

    Dynamic Pricing: Increasing App Subscription Revenue with Machine Learning

    As publishers are looking for new revenue streams, pricing is often neglected. Most of the current pricing methods rely either on…

    Introducing Mobile Mornings With Andy: Phiture’s One-Minute Knowledge Sharing Episodes on the Mobile Growth Stack

    Mobile Mornings with Andy’ is Phiture’s latest series sharing one-minute episodes of Andy Carvell, mobile growth expert and…

    Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune

    MGN is finally back with our first Halloween episode of season 2! This episode features Simon Lejeune, former Head of User…