How to develop an impactful experimentation regime following a Product Page Audit tailor made to your app’s unique needs.

Develop a powerful and reliable PPO testing strategy with our Product Page Analysis Cheat Sheet and its questions. Tailor-made to suit your app’s unique needs and inform your strategy.

The secret to building a robust experimentation strategy begins with our Product Page Analysis Cheat Sheet. Tailor-made for your app’s needs. This post is part of a three part series, tackling the heuristics of conversion.

When working on Conversion Rate Optimisation (CVR), you should have in your plan a phase dedicated to testing various screenshot hypotheses. Alongside the app’s name and icon, this is one of the top three elements in your app store listing that can influence your CVR the most. According to the CRO loop, when optimizing your listing's conversion rate, the first step is researching, and –– perhaps most importantly –– analyzing your competition.