NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role here: https://phiture-jobs.personio.de/job/152090?_pc=133127#apply

The team at Phiture is very proud to announce the launch of the very first podcast dedicated to all things ASO. That’s right: we’re the first ASO experts to share our knowledge across nine different listening platforms, but we don’t mean to brag…

The ASO Review is the brainchild of ASO Consultant, Alessandro Izzo. Having previously worked as a project manager at Voxnest, a company specializing in podcast solutions, she was all too aware of the fact that podcast growth is accelerating at an impressive rate. We realized that this was an untapped channel that we could use to our advantage to spread the ASO word even further.

According to recent figures published on the Podcast Host site, 53% of monthly Spotify users listened to a podcast in the last 30 days, and 51% of all people in the US have listened to a podcast at least once in their life.

Based on the content in our ASO monthly articles that are featured on the ASO Stack blog, we wanted to help fellow mobile growth practitioners and marketers keep up to speed with the latest tech news and app store developments, anytime and anywhere. Whether you’re sitting, bleary-eyed on your morning commute, sweating on the treadmill or winding down at home — we are here for you.

The podcast project is a collaborative effort. All hands are on deck, from the ASO consultants who research the latest updates to Otas our sound editor, our resident DJ, Andrew, who composed the intro music and sound bed, and finally, the presenters, Skylar and myself, who show up and say our lines every month.

 

Like what you’ve heard so far? Check out the latest episodes here