In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tools updates.

NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role here: https://phiture-jobs.personio.de/job/152090?_pc=133127#apply

This update was written by Adzsa Hatano, ASO Specialist at Phiture.

ASO Monthly #44 December 2019- Bugs, Symbol Indexing, ASA Rotation Mode, and more

9 December — Acquisition report bug on the Google Play Console

Some members of the ASO Stack Slack community noticed problems in the acquisition report from the Google Play Console, which was not showing the conversion rate for retention. As of now, it seems to have all been fixed.

aso stack slack

Source: ASO Stack Slack

9 December — Store listing bug on the App Store

David Barnard noticed that out-of-date screenshots, as well as ratings, were shown for some apps in the App Store. There is no official statement from Apple, but it is presumably another iOS13 bug.

tweet by david barnard

Source: David Barnard

10 December — Search bugs on the Play Store

It has been a good few months since new apps stopped appearing in the Play Store search. There has been speculation that Google is hiding certain apps for reasons unknown to the public. Algorithmic changes are also failing to index the metadata for these apps as they do appear with some search tricks, such as including non-text symbols, according to C. Scott Brown.

As Google remains silent, app publishers who have been experiencing this issue struggle to generate organic installs. Ryne Hager from Android Police expects the fix to roll out soon since the latest report from Google, “How Google Play Works: 2019 Google Play Public Policy Report”, highlights the discoverability of apps via search on the Play Store as well as their promises to improve communication.

14 December — Non-text symbols are indexed in Search on the App Store

Vadim Lysenko flagged that non-text symbols, such as “-” and “:” have started to be indexed on the App Store. They used to be counted as a space, hence search results for “photo editor” and “photo editor:”, for instance, were the same. By the symbols being indexed, the results are now different.

non text symbols in the app store

Source: Vadim Lysenko

20 December — Apple Search Ads rotation

At the end of November, Sylvain Gauchet flagged that Apple Search Ads change after scrolling away from an ad and then back up to it with iOS 13.3 in the US store. Additional impressions were created as a result of this.

After reverting to the non-rotation mode for a few weeks, it was observed again and in other locales as well. There were two different rotation patterns noted:

1) When the user changes tabs and then goes back to the search tab

2) When the user checks organic results and then goes back to the ad

The number of rotations varies, but it seems to be capped at a maximum of 4 rotations.

sleep google searchsleep results on the app store

Left: Pattern 1, Right: Pattern 2

Upcoming events in January 2020

20–21 in London: PocketGamer Connects London

23–24 in Amsterdam: White Nights Amsterdam 2020

28–29 in Tokyo: Marketing Technology Fair

29 in New York: AGS Mastermind Roundtables NYC

30 in Amsterdam: MOBILE & APP MARKETING AMSTERDAM MASTERCLASS

and more!

Tool updates

[INFOGRAPHIC] Apple’s Top Trending Searches of 2019 – ASO Blog

We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending…

www.apptweak.com

5.3: December Update

TL;DR: Respond to Amazon reviews straight from AppFollow; Downloads & Revenue tool now supports Google Play; Popularity…

appfollow.io

App Listing Updates Tracking, Average Keyword Position and More

2019 is already coming to an end, but we are not forgetting you! We have one more update for you, and a good one, to…

thetool.io

Interesting to read

ASO for the Huawei AppGallery: Discoverability

You’ve already optimized your AppGallery listing for search, but how can you reach a wider audience through discovery?

asostack.com

Apple Search Ads API Python Library

Using the API can be cumbersome which is why Phiture has built a non-official API library in Python, that provides easy…

asostack.com

ASO Recap 2019 and What to Expect in 2020

App Store Optimization (ASO) is the basis of traffic attraction in app stores. If you are quite familiar with the main…

appfollow.io

2020 App Store Optimization Trends + ASO Checklist [PDF]

In 2019 we witnessed a lot of alterations in app stores: updates in the Google Play algorithms, big changes in the App…

appfollow.io

App Store Optimization Tips and Tricks for Early 2020

With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about…

splitmetrics.com

3 Case Studies on Factors Influencing App Reviews – ASO Blog

We all know that Reviews are a goldmine in terms of customer feedback. We’ve written a series of blogs on how to get…

www.apptweak.com

5 ASO Trends for 2020 You Need To Know About – ASO Blog

What are the ASO trends you should watch out for? As 2020 approaches, our ASO Experts discussed what App Store…

www.apptweak.com

How did Black Friday impact top shopping apps in 2019 ? – ASO Blog

Which apps did achieve the best results on Black Friday? In this article, we will have a look at the fierce competition…

www.apptweak.com

How Google Play works | Android

The State of Play annual report covers a wide array of topics relating to the Google Play Store. From safety and…

android.com

The Definitive ASO Specs & Guidelines for Games in 2020 – Tilting Point

At Tilting Point, we operate dozens of games on multiple app stores and we have built a systematic process for our…

www.tiltingpoint.com

Why You Shouldn’t Apply Google Play A/B testing Results to the App Store

Two main tasks that any ASO practitioner (no matter what platform or product they work on) have to deal with are…

thetool.io

Seeing in 20/20: The Mobile Growth Landscape in 2020

The end of the year is always the time to take stock, see what worked and plan for the coming year. What happened? What…

www.storemaven.com

How to validate your mobile app idea with A/B testing

One thing that’s common for both small startups and mega corporations is that time is money, and effective use of time…

www.businessofapps.com