Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and Andy Carvell (Phiture), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

New Year, New Episode! MGN is back with another amazing guest: Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts.

Lisa Kennelly, CMO at Fishbrain

Lisa is a veteran mobile marketer who knows influencer marketing like the back of her hand. In this episode, she shared some of her biggest mistakes in the field as well as some great advice. Would you like a taste of it?

“Counting on virality is stupid!”

Tune in to Episode #5 on Soundcloud:

Tune in to Episode #5 on iTunes:

As usual, this episode also features our “Brilliant or Bullshit” section, where we take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing.